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Quorvus Collection
– Expanding into luxury markets

Carlson is a family-owned hospitality and travel company operating some of the world’s most recognisable brands, including Radisson hotels.

BrandCap was approached to help the business expand into the high value, high luxury sector of the market. Not only a driver of a powerful guest experience, the brand is a crucial asset to business development teams seeking to attract new property owners to the fold. We developed a brand concept for Quorvus Collection, and demonstrated how that concept could be actualised through the entire guest experience.

"Working with BrandCap has and continues to be a pleasure. The team are incredibly professional, easy to work with, and totally dedicated. They bring creativity, inspiration, and ingenuity into everything they do and exceed expectations, time after time. BrandCap is a truly refreshing agency to work with."

Rose Anderson, VP Branding, Carlson Rezidor Hotel Group

What we delivered:

  • Brand implementation
  • Brand strategy
  • Digital strategy
  • Employee engagement and training
  • Experience blueprint
  • Visual identity