Musgrave

STRATEGY & EXPERIENCE
CULTURE

With a partnership spanning more than a decade, BrandCap continues to work with Musgrave, Ireland’s leading food retail and wholesale company, serving as both an adviser to the CEO and leadership team, along with providing on-going support across the Group and portfolio on brand-led corporate strategy, corporate identity, foresight and innovation.

A primary challenge over the years has been to create and embed the brand’s new purpose and strategy ‘Growing Good Business’ across the organisation. Developed to encompass Musgrave’s ethical, entrepreneurial approach and enduring commitment to a better way of doing business, we worked in collaboration with the CEO, HR and Corporate Comms teams to craft engagement narratives, employer branding executions and content that would reflect their renewed focus, support sustained profitable growth, and energise their people and partners.

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Transformation into a purpose-led business with an expanded retail, wholesale and export offering

Enhanced talent attraction with the new graduate proposition ‘Grow with us’

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The visual identity is grounded in Musgrave's proud history and the logo is a graphic interpretation of the signature from Musgrave's original chairman

Our multi-year relationship continues- we are currently advising on and developing the detail of Year 3’s plan and supporting with a longer-term brand and strategic development

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We developed an employer brand to target graduates with an entrepreneurial spirit

Our multi-year relationship continues- we are currently advising on and developing the detail of Year 3’s plan and supporting with a longer-term brand and strategic development