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Launch!

STRATEGY & EXPERIENCE

Launch!

STRATEGY & EXPERIENCE

Launch! is a not-for-profit providing an alternative food source for kids. With support from sports clubs, supermarkets and other partners, it is positioned as a ‘thank you’ to the community and it is offered to all kids regardless of their circumstances in order to avoid the stigma associated with foodbanks.

We worked with the founder Craig Johnson to create a new name and visual identity that would demonstrate the warmth, energy and playfulness of the brand while appealing to a broad audience, including the kids who will eat the food, their parents and schools, as well as prospective sponsors and partners. 

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The name is a play on the word 'lunch,' while the the space theme in both the name and identity is inspired by the 'Rocket caravan' they use to visit schools and feed hungry kids

The name is a play on the word 'lunch,' while the the space theme in both the name and identity is inspired by the 'Rocket caravan' they use to visit schools and feed hungry kids

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We brought the strapline Fuel for rocket kids to life with a series of illustrations of 'rocket food'

We brought the strapline Fuel for rocket kids to life with a series of illustrations of 'rocket food'

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Launch! Coffee and Launch! Pizza will soon be opening in Glasgow, with longer term ambitions to release a product line in supermarkets, all with the aim of continuing to raise funds and feed more kids

Launch! Coffee and Launch! Pizza will soon be opening in Glasgow, with longer term ambitions to release a product line in supermarkets, all with the aim of continuing to raise funds and feed more kids

“BC - a delightful, intelligent, professional, focused, imaginative bunch! Your brand is truly in safe hands with them."

“Working with BrandCap is a real pleasure. Across a large number of initiatives, the team have been instrumental in our growth journey. From helping shape our strategic direction to reinvigorating our values, they have quickly understood our business and helped to ignite what makes us special. They are strategically rigorous and highly effective, but always bring an extra level of energy, imagination and creativity to their work."

“Working with BrandCap is a real pleasure. Across a large number of initiatives, the team have been instrumental in our growth journey. From helping shape our strategic direction to reinvigorating our values, they have quickly understood our business and helped to ignite what makes us special. They are strategically rigorous and highly effective, but always bring an extra level of energy, imagination and creativity to their work."

“Working with BrandCap is a real pleasure. Across a large number of initiatives, the team have been instrumental in our growth journey. From helping shape our strategic direction to reinvigorating our values, they have quickly understood our business and helped to ignite what makes us special. They are strategically rigorous and highly effective, but always bring an extra level of energy, imagination and creativity to their work."

Craig Johnson, Founder, Launch!

Conversations spark ideas. Let’s talk.

Conversations spark ideas. 
Let's talk.

London

London

Northburgh House
10 Northburgh St
London
EC1V 0AT

+44 (0)20 7780 7600

Northburgh House
10 Northburgh St
London
EC1V 0AT

+44 (0)20 7780 7600

New York

New York

19 W 21st St
Suite 701
New York
NY 10010

+1 347 779 2595

19 W 21st St
Suite 701
New York
NY 10010

+1 347 779 2595

Hong Kong

Hong Kong

30/F One Island South
2 Heung Yip Road
Wong Chuk Hang
Hong Kong

+852 9498 5998

30/F One Island South
2 Heung Yip Road
Wong Chuk Hang
Hong Kong

+852 6200 4281