Mask Group 2-min

International
Alert

STRATEGY & EXPERIENCE

International
Alert

STRATEGY & EXPERIENCE

Alert used its 30th anniversary as an opportunity to inspire a step-change and drive sustainable growth. This involved reshaping the strategy, business model and brand in one go. We carried out research to diagnose the opportunity and develop the new brand strategy prior to working with the communications team and partner design agency to ensure the brand identity was rooted in strategic insight.

The new brand was unveiled at their annual Talking Peace festival under the banner ‘Peace is within our power’, which taps into the idea of ‘everyday peace’ – a pragmatic response to resolving conflict. The brand has been embraced by colleagues around the world, from Colombia to the Ukraine, Rwanda to Syria.

 

Alert used its 30th anniversary as an opportunity to inspire a step-change and drive sustainable growth. This involved reshaping the strategy, business model and brand in one go. We carried out research to diagnose the opportunity and develop the new brand strategy prior to working with the communications team and partner design agency to ensure the brand identity was rooted in strategic insight.

The new brand was unveiled at their annual Talking Peace festival under the banner ‘Peace is within our power’, which taps into the idea of ‘everyday peace’ – a pragmatic response to resolving conflict. The brand has been embraced by colleagues around the world, from Colombia to the Ukraine, Rwanda to Syria.

 

Alert used its 30th anniversary as an opportunity to inspire a step-change and drive sustainable growth. This involved
reshaping the strategy, business model and brand in one go. We carried out research to diagnose the opportunity and develop
the new brand strategy prior to working with the communications team and partner design agency to ensure the brand identity was rooted in strategic insight.

The new brand was unveiled at their annual Talking Peace festival under the banner ‘Peace is within our power’, which
taps into the idea of ‘everyday peace’ –
a pragmatic response to resolving conflict. The brand has been embraced by colleagues around the world, from Colombia to the Ukraine, Rwanda to Syria.

 

Everyday peace@2x
Peace within our power@2x

Our work defined the strategic direction for the brand,
that was translated into a externally facing strap line

Our work defined the strategic direction for the brand,
that was translated into a externally facing strap line

Group of 4@2x-min

“The new brand will expand our zone from the smallest villages to the United Nations so that many more people will be inspired to build peace.”

“Working with BrandCap is a real pleasure. Across a large number of initiatives, the team have been instrumental in our growth journey. From helping shape our strategic direction to reinvigorating our values, they have quickly understood our business and helped to ignite what makes us special. They are strategically rigorous and highly effective, but always bring an extra level of energy, imagination and creativity to their work."

“Working with BrandCap is a real pleasure. Across a large number of initiatives, the team have been instrumental in our growth journey. From helping shape our strategic direction to reinvigorating our values, they have quickly understood our business and helped to ignite what makes us special. They are strategically rigorous and highly effective, but always bring an extra level of energy, imagination and creativity to their work."

“Working with BrandCap is a real pleasure. Across a large number of initiatives, the team have been instrumental in our growth journey. From helping shape our strategic direction to reinvigorating our values, they have quickly understood our business and helped to ignite what makes us special. They are strategically rigorous and highly effective, but always bring an extra level of energy, imagination and creativity to their work."

Harriet Lamb, CEO International Alert

Harriet Lamb, CEO International Alert

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London

London

Northburgh House
10 Northburgh St
London
EC1V 0AT

+44 (0)20 7780 7600

Northburgh House
10 Northburgh St
London
EC1V 0AT

+44 (0)20 7780 7600

New York

New York

19 W 21st St
Suite 701
New York
NY 10010

+1 347 779 2595

19 W 21st St
Suite 701
New York
NY 10010

+1 347 779 2595

Hong Kong

Hong Kong

30/F One Island South
2 Heung Yip Road
Wong Chuk Hang
Hong Kong

+852 9498 5998

30/F One Island South
2 Heung Yip Road
Wong Chuk Hang
Hong Kong

+852 6200 4281