00 Header

Host Europe Group

STRATEGY & EXPERIENCE

Host Europe Group

STRATEGY & EXPERIENCE

HEG is the largest domain registrar in the UK and Germany’s largest provider of Managed Hosting with 7 data centre facilities, over 1,000 employees, 1.7 million customers and more than 7 million domain names under their management.


Having grown quickly through acquisition, HEG needed to drive greater efficiencies from their portfolio of brands to achieve their business strategy and growth targets. Commissioned research determined awareness and engagement were extremely low throughout the industry, so there was a clear opportunity to reposition their existing brands whilst simultaneously reducing the overall number and maximising the potential consumer impact.

We also supported HEG with the re-branding of four pan-European brands (123-Reg, Heart Internet, DomainFactory and Host Europe) –keeping their respective name but with two pairs sharing a common customer, brand strategy and identity. We then worked with HEG to engage newly formed Group brand teams and brief agencies on how to bring the refreshed brands to life.

Future-proofed the portfolio with a tool to inform architecture decision making around future purchases

Future-proofed the portfolio with a tool to inform architecture decision making around future purchases

Group 9
Group 8

“BrandCap provided an excellent analysis of the market and customer dynamics in web hosting providing a solid basis for HEG’s future brand architecture. The project was extremely well planned and executed from beginning via customer segmentation to end delivery of brand guidelines, with a highly responsive team focused on delivering the best possible outcome for our business and brands. I would not hesitate in recommending the BrandCap team due to their faultless client service and excellent and high engaged and responsive creative teams."

“Working with BrandCap is a real pleasure. Across a large number of initiatives, the team have been instrumental in our growth journey. From helping shape our strategic direction to reinvigorating our values, they have quickly understood our business and helped to ignite what makes us special. They are strategically rigorous and highly effective, but always bring an extra level of energy, imagination and creativity to their work."

“Working with BrandCap is a real pleasure. Across a large number of initiatives, the team have been instrumental in our growth journey. From helping shape our strategic direction to reinvigorating our values, they have quickly understood our business and helped to ignite what makes us special. They are strategically rigorous and highly effective, but always bring an extra level of energy, imagination and creativity to their work."

“Working with BrandCap is a real pleasure. Across a large number of initiatives, the team have been instrumental in our growth journey. From helping shape our strategic direction to reinvigorating our values, they have quickly understood our business and helped to ignite what makes us special. They are strategically rigorous and highly effective, but always bring an extra level of energy, imagination and creativity to their work."

Kate Cox, Group CMO

Conversations spark ideas. Let’s talk.

Conversations spark ideas. 
Let's talk.

London

London

Northburgh House
10 Northburgh St
London
EC1V 0AT

+44 (0)20 7780 7600

Northburgh House
10 Northburgh St
London
EC1V 0AT

+44 (0)20 7780 7600

New York

New York

19 W 21st St
Suite 701
New York
NY 10010

+1 347 779 2595

19 W 21st St
Suite 701
New York
NY 10010

+1 347 779 2595

Hong Kong

Hong Kong

30/F One Island South
2 Heung Yip Road
Wong Chuk Hang
Hong Kong

+852 9498 5998

30/F One Island South
2 Heung Yip Road
Wong Chuk Hang
Hong Kong

+852 6200 4281