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Featurespace

STRATEGY & EXPERIENCE


Featurespace

STRATEGY & EXPERIENCE


Featurespace is the world-leader in adaptive behavioural analytics, working with many of the world's financial, insurance and gaming corporationss and institutions. The company's proprietary ARIC engine uses Bayesian statistics to model and predict individual customer behaviour – technology that allows it to provide the most accurate indication of fraud by identifying out-of-character occurrences.

We created a proposition built on three core pillars: smart, bold and optimistic, and a new tagline – ‘Outsmart Risk’ – to capture the essence of the brand proposition. The identity visualises how the technology works behind all online and digital activity. A bespoke graphic generator, called the ‘Adapttern’  (‘adaptive pattern’) was developed to add various level of glitch into any image, representing the ability of adaptive technology to predict patterns of behaviour. All of Featurespace’s graphics will be ‘glitched’ in this way – from advertising photography, website icons, to the logos used in new business presentations.

£16.5m

shortly after launch, Featurespace raised £16.5 million in additional funding to drive international growth

Overview_2-min

We created a bespoke software tool that allows Featurespace to glitch the appearance of any image

Our multi-year relationship continues- we are currently advising on and developing the detail of Year 3’s plan and supporting with a longer-term brand and strategic development

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Conversations spark ideas. Let’s talk.

Conversations spark ideas. 
Let's talk.

London

London

Northburgh House
10 Northburgh St
London
EC1V 0AT

+44 (0)20 7780 7600

Northburgh House
10 Northburgh St
London
EC1V 0AT

+44 (0)20 7780 7600

New York

New York

19 W 21st St
Suite 701
New York
NY 10010

+1 347 779 2595

19 W 21st St
Suite 701
New York
NY 10010

+1 347 779 2595

Hong Kong

Hong Kong

30/F One Island South
2 Heung Yip Road
Wong Chuk Hang
Hong Kong

+852 9498 5998

30/F One Island South
2 Heung Yip Road
Wong Chuk Hang
Hong Kong

+852 6200 4281