Experience Travel Group

STRATEGY & EXPERIENCE

Experience Travel
Group

STRATEGY & EXPERIENCE

Experience Travel Group

STRATEGY & EXPERIENCE

Experience Travel Group is a luxury adventure holiday company for people who truly value experiences you won’t find in a typical holiday brochure. Working closely with their team, we created a new identity and tone of voice, conveying the premium nature of the service, whilst maintaining approachability and excitement. The new identity heroes what their customers value most, the destinations themselves, in stunning photography we art directed across Asia.

The identity, photography and new tone of voice were executed across channels in a unifying proposition we also developed – Travel Curious – and a refreshed website added the final piece to a newly beautiful customer journey.

Since launch, ETG have since had record breaking results and an exceptionally exciting future.