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Excedo

STRATEGY & EXPERIENCE

Excedo

STRATEGY & EXPERIENCE

Having assembled a new team to launch their first professional English Language learning courses, Nikkei FT approached BrandCap to develop a new product brand which would work in both the B2B and B2C space and could translate across geographies. Working closely with the client team and through the analysis of buyer research and proposition testing, we defined the optimum opportunity space for the new brand.

The core idea ‘go beyond’, brings together multiple aspects of the proposition beyond simply learning a language, teaching you 21st century communication skills; going beyond your comfort zone; and beyond the competition, with a unique and leading pedagogy.


 

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Originating from the Latin for ‘go forth’ or ‘go beyond’
the name conjures exceeding and doing

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Conversations spark ideas. Let’s talk.

Conversations spark ideas. 
Let's talk.

London

London

Northburgh House
10 Northburgh St
London
EC1V 0AT

+44 (0)20 7780 7600

Northburgh House
10 Northburgh St
London
EC1V 0AT

+44 (0)20 7780 7600

New York

New York

19 W 21st St
Suite 701
New York
NY 10010

+1 347 779 2595

19 W 21st St
Suite 701
New York
NY 10010

+1 347 779 2595

Hong Kong

Hong Kong

30/F One Island South
2 Heung Yip Road
Wong Chuk Hang
Hong Kong

+852 9498 5998

30/F One Island South
2 Heung Yip Road
Wong Chuk Hang
Hong Kong

+852 6200 4281