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Coople

STRATEGY & EXPERIENCE

Coople

STRATEGY & EXPERIENCE

Previously functioning solely in Switzerland as ‘Staff Finder’, Coople had been growing strongly since incorporation as an online marketplace for ‘on demand recruitment’.

After entering a new phase of growth, the Staff Finder needed a strategy that was fit for expansion into the UK, Germany, France and US markets. By creating a new name, sharpening its values, refining its brand proposition and streamlining its functions, we equipped Coople for revolutionising the marketplace and engaging with companies, employees, candidates and investors. We provided Coople with a new identity that would carry the business forward for global expansion in a way that distinguished it from its competitors in the crowded market of online recruitment.

 

The name suggest a process of convergence and connection, invoking the English noun ‘coupling'

Our multi-year relationship continues- we are currently advising on and developing the detail of Year 3’s plan and supporting with a longer-term brand and strategic development

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"Brandcap were inspirational to work with. They understood the intent behind our brand, brought a clear process to help us think it through and helped us internalise it within our business. We're delighted with the end result of the brand expression and the attitude it conveys. It felt like a real partnership."

“Working with BrandCap is a real pleasure. Across a large number of initiatives, the team have been instrumental in our growth journey. From helping shape our strategic direction to reinvigorating our values, they have quickly understood our business and helped to ignite what makes us special. They are strategically rigorous and highly effective, but always bring an extra level of energy, imagination and creativity to their work."

“Working with BrandCap is a real pleasure. Across a large number of initiatives, the team have been instrumental in our growth journey. From helping shape our strategic direction to reinvigorating our values, they have quickly understood our business and helped to ignite what makes us special. They are strategically rigorous and highly effective, but always bring an extra level of energy, imagination and creativity to their work."

“Working with BrandCap is a real pleasure. Across a large number of initiatives, the team have been instrumental in our growth journey. From helping shape our strategic direction to reinvigorating our values, they have quickly understood our business and helped to ignite what makes us special. They are strategically rigorous and highly effective, but always bring an extra level of energy, imagination and creativity to their work."

Tony Macklin, Chief Product Officer

Conversations spark ideas. Let’s talk.

Conversations spark ideas. 
Let's talk.

London

London

Northburgh House
10 Northburgh St
London
EC1V 0AT

+44 (0)20 7780 7600

Northburgh House
10 Northburgh St
London
EC1V 0AT

+44 (0)20 7780 7600

New York

New York

19 W 21st St
Suite 701
New York
NY 10010

+1 347 779 2595

19 W 21st St
Suite 701
New York
NY 10010

+1 347 779 2595

Hong Kong

Hong Kong

30/F One Island South
2 Heung Yip Road
Wong Chuk Hang
Hong Kong

+852 9498 5998

30/F One Island South
2 Heung Yip Road
Wong Chuk Hang
Hong Kong

+852 6200 4281