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City & Guild Group

STRATEGY & EXPERIENCE

City & Guilds Group

STRATEGY & EXPERIENCE

City & Guilds Group helps people and organizations in over 100 countries develop skills for personal and economic growth. Having grown via acquisition, the Group was operating as a collection of largely autonomous businesses.

Working closely with the senior leadership team, we defined a more prominent role for the Group brand to help bring the businesses closer together and created a new brand strategy positioning the Group as ‘Pioneers in global skills development.’

“BrandCap have been excellent at working with our senior stakeholder group. Their approach ensured that we ended up in the right place with the City & Guilds brand and that our business leaders reached consensus despite having very diverse opinions at the start of the programme. This has enabled us to start moving the organisation forward with much greater speed than we ever thought possible.”

“Working with BrandCap is a real pleasure. Across a large number of initiatives, the team have been instrumental in our growth journey. From helping shape our strategic direction to reinvigorating our values, they have quickly understood our business and helped to ignite what makes us special. They are strategically rigorous and highly effective, but always bring an extra level of energy, imagination and creativity to their work."

“Working with BrandCap is a real pleasure. Across a large number of initiatives, the team have been instrumental in our growth journey. From helping shape our strategic direction to reinvigorating our values, they have quickly understood our business and helped to ignite what makes us special. They are strategically rigorous and highly effective, but always bring an extra level of energy, imagination and creativity to their work."

“Working with BrandCap is a real pleasure. Across a large number of initiatives, the team have been instrumental in our growth journey. From helping shape our strategic direction to reinvigorating our values, they have quickly understood our business and helped to ignite what makes us special. They are strategically rigorous and highly effective, but always bring an extra level of energy, imagination and creativity to their work."

Russell Pocock, Director of International Product & Marketing

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London

London

Northburgh House
10 Northburgh St
London
EC1V 0AT

+44 (0)20 7780 7600

Northburgh House
10 Northburgh St
London
EC1V 0AT

+44 (0)20 7780 7600

New York

New York

19 W 21st St
Suite 701
New York
NY 10010

+1 347 779 2595

19 W 21st St
Suite 701
New York
NY 10010

+1 347 779 2595

Hong Kong

Hong Kong

30/F One Island South
2 Heung Yip Road
Wong Chuk Hang
Hong Kong

+852 9498 5998

30/F One Island South
2 Heung Yip Road
Wong Chuk Hang
Hong Kong

+852 6200 4281