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Budgens

STRATEGY & EXPERIENCE

Budgens

STRATEGY & EXPERIENCE

Convenience retailer Budgens, part of Musgrave Group, was suffering in one of the most competitive retail marketplaces for many years. The potential benefits of their retailer owned model were not being felt; instead there was huge inconsistency in the customer experience across the estate.

Suffering from poor positioning in a polarised market and from declining financial results, the business was desperate to return to profitability. We strategically redefined who they are and the turnaround was achieved through devising a lean and pragmatic process, confidently supported by insights and linked to existing business metrics.

30%

30%

30%

30%

30%

higher sales two months after the pilot store launched the rebrand

higher sales two months after the pilot store launched the rebrand

higher sales two months after the pilot store launched the rebrand

higher sales two months after the pilot store launched the rebrand

48%

48%

48%

48%

48%

increase in sales six weeks after the second trial store opened

increase in sales six weeks after the second trial store opened

increase in sales six weeks after the second trial store opened

increase in sales six weeks after the second trial store opened

65%

+

+

+

+

Six months later basket size went up from
£11.67 to £19.22

Six months later basket size went up from
£11.67 to £19.22

Six month later basket size went up from £11.67 to £19.22

Group 5

Repositioning the brand to transform the business performance

Our multi-year relationship continues- we are currently advising on and developing the detail of Year 3’s plan and supporting with a longer-term brand and strategic development

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Let's talk.

London

London

Northburgh House
10 Northburgh St
London
EC1V 0AT

+44 (0)20 7780 7600

Northburgh House
10 Northburgh St
London
EC1V 0AT

+44 (0)20 7780 7600

New York

New York

19 W 21st St
Suite 701
New York
NY 10010

+1 347 779 2595

19 W 21st St
Suite 701
New York
NY 10010

+1 347 779 2595

Hong Kong

Hong Kong

30/F One Island South
2 Heung Yip Road
Wong Chuk Hang
Hong Kong

+852 9498 5998

30/F One Island South
2 Heung Yip Road
Wong Chuk Hang
Hong Kong

+852 6200 4281