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British Council

STRATEGY & EXPERIENCE

British Council

STRATEGY & EXPERIENCE

The British Council is the UK’s international organisation for cultural relations and educational opportunities. Present in over 100 countries, the brand reaches over 20 million people face-to-face and over 500 million online, via broadcasts and publications each year. Yet it is under-leveraged as a strategic asset that can drive impact and engagement, and support delivery of the corporate plan.

We undertook a 6-month project to review the current role and standing of the brand globally, from a 360º perspective: internal and external, strategic and executional. The project involved extensive research, analysis and consultation leading to a collaborative diagnostic exercise, by which we identified the priorities for future brand development. The process helped to secure buy-in to the resulting strategic roadmap, around which we aligned senior leadership teams and created a vision and narrative to drive change. We are currently helping to implement the initial stages of the roadmap.

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Having been identified as a key priority in the roadmap, we have since helped to develop a unifying employee induction that brings to life the unique experience of the British Council

Having been identified as a key priority in the roadmap, we have since helped to develop a unifying employee induction that brings to life the unique experience of the British Council

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Let's talk.

London

London

Northburgh House
10 Northburgh St
London
EC1V 0AT

+44 (0)20 7780 7600

Northburgh House
10 Northburgh St
London
EC1V 0AT

+44 (0)20 7780 7600

New York

New York

19 W 21st St
Suite 701
New York
NY 10010

+1 347 779 2595

19 W 21st St
Suite 701
New York
NY 10010

+1 347 779 2595

Hong Kong

Hong Kong

30/F One Island South
2 Heung Yip Road
Wong Chuk Hang
Hong Kong

+852 9498 5998

30/F One Island South
2 Heung Yip Road
Wong Chuk Hang
Hong Kong

+852 6200 4281