Findings from our Financial Relatability Index reveals not only the leading players building meaningful and valuable relationships with consumers, but how they’re doing it, and offers insights for those lagging behind.
At its core, platform branding is about creating a community and building network effects through aptly applied data, design and rich experiences.
Company culture (aka “the way we do things around here”) is a hot topic in boardrooms across the globe.
While a platform’s underlying technology, application of data, and user experience all help to define the platform, branding is what makes it bigger; turning ‘slick tech’ into a community of users.
A cursory review of platform winners can teach marketers a trick or two. Let’s see how the formula (technology + data + network effects) has yielded distinct competitive advantages…
With the rise of platform businesses, the “old way” of doing business is over. For a platform to be successful, the business and the brand strategies must be one and the same – inextricably linked.
The immense influx of edtech businesses should be leading the charge to a new, innovative path of seamless technological integration into the education sector, and in many areas, it is.
“The war on talent,” a phrase coined in 1997, continues to be as relevant as ever. Fast-forward twenty-one years later, where diversity and inclusion (D&I) is an increasingly hot topic…
While new technology is accelerating the number of tools that can be used in developing a consumer experience, without creating a relatable connection with your audience, those investments are dollars wasted.
Learning how to guarantee valuable audiences socially share what makes your experience special.
Amidst all the noise in the online dating marketplace, one app has managed to break through and become a market leader. Bumble
In 2012 Bethany co-founded Tech Will Save Us. They have a mission – to inspire kids to use technology to create new things, solve life-changing problems, and invent their own future.
BrandCap CEO, Manfred Abraham, shares his insights into the shape of the hotel sector, what to focus on and where the industry is set to go
Brands are increasingly utilizing education to provide heightened experiences that connect with consumers on a deeper, more personal level. We took a look at a few brands that do it well.
With change comes opportunity, yet brands are failing to capitalise on potential gain due to poor store experience.
Brands with strong ideals grew three times faster over a 10 year period than their competitors. Rita Clifton, in her recent Retail Week column takes a closer look at purpose
50% of rooms are reserved online, but of that, only ¼ are made direct through the hotels website vs. ¾ coming through the OTAs. It’s an uphill struggle for hotel brands, but ‘experience’ can play a critical role.
“You have 10 seconds. If you can’t look at a business and decide whether or not to stick a knife in it in 10 seconds, you won’t last long here.”
Reputation can make or break retailers, so they should learn from Uber’s travails, writes Rita Clifton
Are traditional direct commerce marketers doing enough to reach the ‘Grandoid’ demographic – the tech-savvy baby boomer?
Our client, Andrew Simmons, co-founder of Simo Collective, shares some the highs and lows of building a brand in the fickle world of women’s fashion.
Fresh off the back of her involvement with CNBC’s new TV series, Pop Up Start Up, our co-founder, Rita Clifton, shares some insights into building a successful brand in the start up world
Blake Kim, on lessons in how American heritage brands can best adapt their storytelling for the modern age.
Hiba shares her observations from her time at BrandCap.
We’re delighted to announce Rita’s role as a Judge and expert mentor in the new TV series ‘Pop Up Start Up’, with Alibaba.com and CNBC.
Vladan Martinovic explores the potential for biotech competitors to distinguish themselves.
Paula Oliveira, on technology brands doing the right thing.
Sophie Jurkiewicz argues that technology design requires tangible, human elements.
Manfred Abraham on what established direct commerce can learn from direct retail start-ups.
Manfred Abraham, on why the big chains need to think small. Coverage from Hotel Business magazine.
Símo Collective’s pop up
Praise from Kate Cox, CMO, 123 Reg, as featured in Marketing Blog
By our CEO Manfred Abraham, a Marriott Starwood case in point. Featured in Loyalty Management Magazine.
Our thoughts on the importance of design in instilling the habit of data-driven decision making into your business.
Pressures on traditional brick-and-mortar retail are ever increasing and this year alone we’ve seen the likes of BHS, Austin Reed, Ben Sherman, MyLocal (Morrisons) and Brantano all suffer through failing to adapt to the changing market.
Macy’s recently announced that it will be closing 100 of its stores, or 12% of its store base, which was met with great fanfare and a 17% jump in its stock share. Why?
We’re pleased to announce that we’ve chosen a winner to our D&AD New Blood competition for a placement at BrandCap.
For an increasing number of services, we no longer interact directly with people; we engage with an interface.
It seems that a life out of the European Union as we know it is coming to the island.
It’s been called a horror story, a tragedy and a scandal. Beyond the hyperbole, the sad fact is that the recent collapse of BHS is an all-too familiar tale of a once iconic brand that failed to move with the times and got left behind
Manfred Abraham, CEO, comments on how the industry is changing and suggests three steps to keep margins high.
Ryan Arshad, Managing Director (US), shares his thoughts.
Manfred Abraham explains that a tie is a style choice, not a duty.
Manfred Abraham shares the books that have influenced him in WARC’s Admap magazine.
On Fundraising.co.uk, Manfred Abraham discusses the lessons the third sector can learn from famous brands such as Burberry and Apple.
Manfred Abraham asks whether Cowell and co can woo back advertisers and undo the damage of a lacklustre 2015.
Rita Clifton comments on how retailers must innovate their image to remain relevant.
Rita Clifton is interviewed as part of the Leadership Council’s The Future Leader report, a specially commissioned survey of attitudes to leaders and leadership.
Rita Clifton discusses political brand leaders as well as David Bowie and Waitrose in LBC’s paper review.
Rita Clifton discusses brands and branding on the Clive Bull LBC Show – and offers some advice on key principles of branding for callers.
Rita Clifton discusses the ‘Margaret Thatcher’ of retailing.
Rita Clifton discusses the rise of the branded coffee shop.
Rita Clifton debates a new book’s claim that a company’s brand is less important in the internet age.