This week on Conversations of Inspiration Holly meets the ‘Queen of Brand’ Rita Clifton CBE.
Do you see it too? The same repetitive approach to brand design. Safety embedded in every new visual identity. The lack of danger.
We believe impact is everything. This year we’re celebrating 8 March, International Women’s Day, by shining a light on 8 women (including female partnerships, so strictly speaking it’s 10!) who we think are the embodiment of this belief.
Lessons in Relatability: How financial services brands are winning with Generation Z and Millennials
Findings from our Financial Relatability Index reveals not only the leading players building meaningful and valuable relationships with consumers, but how they’re doing it, and offers insights for those lagging behind.
At its core, platform branding is about creating a community and building network effects through aptly applied data, design and rich experiences.
Company culture (aka “the way we do things around here”) is a hot topic in boardrooms across the globe.
While a platform’s underlying technology, application of data, and user experience all help to define the platform, branding is what makes it bigger; turning ‘slick tech’ into a community of users.
A cursory review of platform winners can teach marketers a trick or two. Let’s see how the formula (technology + data + network effects) has yielded distinct competitive advantages…
With the rise of platform businesses, the “old way” of doing business is over. For a platform to be successful, the business and the brand strategies must be one and the same – inextricably linked.
“The war on talent,” a phrase coined in 1997, continues to be as relevant as ever. Fast-forward twenty-one years later, where diversity and inclusion (D&I) is an increasingly hot topic…
The immense influx of edtech businesses should be leading the charge to a new, innovative path of seamless technological integration into the education sector, and in many areas, it is.
For a brand, a long-standing heritage and originality or its ability to innovate and lead the way are some of the most valuable assets. However, heritage and innovation are rarely attributes of the same brand. Typically, brands pick one or the other.
While new technology is accelerating the number of tools that can be used in developing a consumer experience, without creating a relatable connection with your audience, those investments are dollars wasted.
Guaranteeing valuable audiences share what makes your experience special.
Amidst all the noise in the online dating marketplace, one app has managed to break through and become a market leader.
“You have 10 seconds. If you can’t look at a business and decide whether or not to stick a knife in it in 10 seconds, you won’t last long here.”
Celebrating International Women's Day by acknowledging 10 inspiring women who are building great businesses and setting the world on fire.
In 2012 Bethany co-founded Tech Will Save Us. They have a mission – to inspire kids to use technology to create new things, solve life-changing problems, and invent their own future.
Lilly Paveenrat Wongprasert shares her experience as an intern at BrandCap UK.
BrandCap CEO, Manfred Abraham, shares his insights into the shape of the hotel sector, what to focus on and where the industry is set to go.
Growth Hacking. One of the most recognized terms in the marketing world.
With change comes opportunity, yet brands are failing to capitalise on potential gain due to poor store experience.
My first visit to E5 Bakehouse, I had a delicious breakfast of fresh sourdough in the railway arches under London Fields and I met the owner, Ben Mackinnon.
Brands are increasingly utilizing education to provide heightened experiences that connect with consumers on a deeper, more personal level. We took a look at a few brands that do it well.
Mike Brooks shares his views on the rise of ethical investing.
Sixty-five per cent of kids starting grade school this year will have a job in the future that does not exist today.
50% of rooms are reserved online, but of that, only ¼ are made direct through the hotels website vs. ¾ coming through the OTAs. It’s an uphill struggle for hotel brands, but ‘experience’ can play a critical role.
Are traditional direct commerce marketers doing enough to reach the ‘Grandoid’ demographic – the tech-savvy baby boomer?
Our client, Andrew Simmons, co-founder of Simo Collective, shares some the highs and lows of building a brand in the fickle world of women’s fashion.
Fresh off the back of her involvement with CNBC’s new TV series, Pop Up Start Up, our co-founder, Rita Clifton, shares some insights into building a successful brand in the start up world.
Blake Kim, on lessons in how American heritage brands can best adapt their storytelling for the modern age.
A Top 10 with a little extra… in no particular order, here are 11 start ups that are inspiring and intriguing us.
Hiba shares her observations from her time at BrandCap.
Vladan Martinovic explores the potential for biotech competitors to distinguish themselves.
Paula Oliveira, on technology brands doing the right thing.
We’re delighted to announce Rita’s role as a Judge and expert mentor in the new TV series ‘Pop Up Start Up’, with Alibaba.com and CNBC.
Sophie Jurkiewicz argues that technology design requires tangible, human elements.
Manfred Abraham on what established direct commerce can learn from direct retail start-ups.
In no particular order, here are our top 10 brands, obsessions, and ones to watch in tech.
Our friends and partners at Símo Collective have set up shop in the newly launched lifestyle concept store, ‘A Luxe Story’.
Manfred Abraham, on why the big chains need to think small. Coverage from Hotel Business magazine.
Pressures on traditional brick-and-mortar retail are ever increasing and this year alone we’ve seen the likes of BHS, Austin Reed, Ben Sherman, MyLocal (Morrisons) and Brantano all suffer through failing to adapt to the changing market.
Our thoughts on the importance of design in instilling the habit of data-driven decision making into your business.
By our CEO Manfred Abraham, a Marriott Starwood case in point. Featured in Loyalty Management Magazine.
Having a holistic integration of online and offline touchpoints, and differentiating by means of ‘product features’, is no longer enough.
We’re pleased to announce that we’ve chosen a winner to our D&AD New Blood competition for a placement at BrandCap.
Whether you choose to call it a brand or not, we wholeheartedly believe that Dyson is one – and a powerful one at that.
Macy’s recently announced that it will be closing 100 of its stores, or 12% of its store base, which was met with great fanfare and a 17% jump in its stock share. Why?
Every industry – the consumer sector leading the way – is going through seismic changes, brought about by technological advance.
For an increasing number of services, we no longer interact directly with people; we engage with an interface.
Beyond stars and reviews – the very role of hotels as more than just a destination for holiday makers and business travellers questions the need for a classification system altogether.
Manfred Abraham shares his views on a growing convergence between the worlds of consulting and creatives.
Without a shadow of a doubt new media has revolutionised the shopper experience.
It’s been called a horror story, a tragedy and a scandal. Beyond the hyperbole, the sad fact is that the recent collapse of BHS is an all-too familiar tale of a once iconic brand that failed to move with the times and got left behind.
Modern leaders are acutely aware that to grow they must become more responsive and adaptable to the ever-changing environment.
Every so often a story about naming captures the British public’s attention.
Manfred Abraham, CEO, comments on how the industry is changing and suggests three steps to keep margins high.
With their objects of desire and empires of renown – they succeed in creating an enigmatic world that drives consumer demand and compels investor confidence.
David Martin shares his views on converting fresh attention into actions.
Stephanie shares her views on next generation employer branding.
Ryan Arshad, Managing Director (US), shares his thoughts.
A drone flies across the sky and lands on your doorstep with a packet that you ordered 30 minutes ago: this is how Amazon is yet again reimagining the world of shopping.
A hot question is whether consumer and employer brands will merge.
The appeal of traditional British education continues to gain traction around the world, particularly within the growing global middle class who are looking for a quality, international education.
On Fundraising.co.uk, Manfred Abraham discusses the lessons the third sector can learn from famous brands such as Burberry and Apple.
Brewdog is signalling that in the future they will make their money on the physical experience that goes with the beer.
Our “Branding in the Boardroom” research shows that B2B brands are more reluctant to embrace brand as a powerful business tool than consumer organisations.
Rita Clifton comments on how retailers must innovate their image to remain relevant.
Rita Clifton is interviewed as part of the Leadership Council’s The Future Leader report, a specially commissioned survey of attitudes to leaders and leadership.
Our friends at King recently won a prestigious RAD Award for their ‘Seriously Playful’ employer brand.
Conversations spark ideas. Let’s talk.
Conversations spark ideas.
Let's talk.
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+44 (0)20 7780 7600
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Suite 701
New York
NY 10010
+1 347 779 2595
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Hong Kong
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2 Heung Yip Road
Wong Chuk Hang
Hong Kong
+852 6200 4281
