April 10, 2019

Rita Clifton CBE – how to build a strong brand in the digital age

This week on Conversations of Inspiration Holly meets the ‘Queen of Brand’ Rita Clifton CBE.

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April 5, 2019

This is a creative call to arms.

Do you see it too? The same repetitive approach to brand design. Safety embedded in every new visual identity. The lack of danger.

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March 29, 2019

8 impactful Women

We believe impact is everything. This year we’re celebrating 8 March, International Women’s Day, by shining a light on 8 women (including female partnerships, so strictly speaking it’s 10!) who we think are the embodiment of this belief.

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February 28, 2019

Lessons in Relatability: How financial services brands are winning with Generation Z and Millennials

Findings from our Financial Relatability Index reveals not only the leading players building meaningful and valuable relationships with consumers, but how they’re doing it, and offers insights for those lagging behind.

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February 27, 2019

Branding in a Platform World. Platforms are changing the world. Is your brand primed for success?

At its core, platform branding is about creating a community and building network effects through aptly applied data, design and rich experiences.

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February 21, 2019

Scaling Culture: 9 Big Questions for Growing Businesses

Company culture (aka “the way we do things around here”) is a hot topic in boardrooms across the globe.

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February 5, 2019

Platform Branding (Chapter 3)

While a platform’s underlying technology, application of data, and user experience all help to define the platform, branding is what makes it bigger; turning ‘slick tech’ into a community of users.

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February 5, 2019

Platform Branding (Chapter 2)

A cursory review of platform winners can teach marketers a trick or two. Let’s see how the formula (technology + data + network effects) has yielded distinct competitive advantages…

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February 5, 2019

Platform Branding (Chapter 1)

With the rise of platform businesses, the “old way” of doing business is over. For a platform to be successful, the business and the brand strategies must be one and the same – inextricably linked.

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February 21, 2019

You be You: What we can learn from brands with a distinctive take on diversity and inclusion

“The war on talent,” a phrase coined in 1997, continues to be as relevant as ever. Fast-forward twenty-one years later, where diversity and inclusion (D&I) is an increasingly hot topic…

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February 5, 2019

Closing the gap between start-ups and educators

The immense influx of edtech businesses should be leading the charge to a new, innovative path of seamless technological integration into the education sector, and in many areas, it is.

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January 21, 2019

Innovation vs Heritage: can your brand speak to both?

For a brand, a long-standing heritage and originality or its ability to innovate and lead the way are some of the most valuable assets. However, heritage and innovation are rarely attributes of the same brand. Typically, brands pick one or the other.

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February 5, 2019

Modern Financial Services Branding: The growing importance of relatability

While new technology is accelerating the number of tools that can be used in developing a consumer experience, without creating a relatable connection with your audience, those investments are dollars wasted.

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January 23, 2019

Social is going to change luxury travel forever

Guaranteeing valuable audiences share what makes your experience special.

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February 5, 2019

Bumble Wants You to Be in a Long-Term Relationship—With Their App

Amidst all the noise in the online dating marketplace, one app has managed to break through and become a market leader.

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February 27, 2019

Raising venture capital: the importance of branding

“You have 10 seconds. If you can’t look at a business and decide whether or not to stick a knife in it in 10 seconds, you won’t last long here.”

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February 20, 2019

10 Wonderful Women

Celebrating International Women's Day by acknowledging 10 inspiring women who are building great businesses and setting the world on fire.

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February 5, 2019

Interview with Bethany Koby

In 2012 Bethany co-founded Tech Will Save Us. They have a mission – to inspire kids to use technology to create new things, solve life-changing problems, and invent their own future.

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February 20, 2019

Insights from an internship

Lilly Paveenrat Wongprasert shares her experience as an intern at BrandCap UK.

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January 23, 2019

Is the hotel sector broken?

BrandCap CEO, Manfred Abraham, shares his insights into the shape of the hotel sector, what to focus on and where the industry is set to go.

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February 5, 2019

Growth Hacking: From the Basics to Scaling

Growth Hacking. One of the most recognized terms in the marketing world.

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January 21, 2019

A hollow Hollister experience

With change comes opportunity, yet brands are failing to capitalise on potential gain due to poor store experience.

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January 21, 2019

The E5 Bakehouse Experience

My first visit to E5 Bakehouse, I had a delicious breakfast of fresh sourdough in the railway arches under London Fields and I met the owner, Ben Mackinnon.

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February 5, 2019

Smart moves: Educator brands creating value through experience

Brands are increasingly utilizing education to provide heightened experiences that connect with consumers on a deeper, more personal level. We took a look at a few brands that do it well.

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February 5, 2019

The rise of ethical investing

Mike Brooks shares his views on the rise of ethical investing.

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February 5, 2019

The two year window of opportunity for startups

Sixty-five per cent of kids starting grade school this year will have a job in the future that does not exist today.

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January 23, 2019

The battle for the customer: hotel vs OTAs

50% of rooms are reserved online, but of that, only ¼ are made direct through the hotels website vs. ¾ coming through the OTAs. It’s an uphill struggle for hotel brands, but ‘experience’ can play a critical role.

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February 5, 2019

What today’s retail start-ups can teach classic direct sellers about social shopping and the over-55s

Are traditional direct commerce marketers doing enough to reach the ‘Grandoid’ demographic – the tech-savvy baby boomer?

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January 21, 2019

What I’ve learnt: Andrew Simmons, co-founder of fashion brand, Simo

Our client, Andrew Simmons, co-founder of Simo Collective, shares some the highs and lows of building a brand in the fickle world of women’s fashion.

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February 5, 2019

Top tips for start ups

Fresh off the back of her involvement with CNBC’s new TV series, Pop Up Start Up, our co-founder, Rita Clifton, shares some insights into building a successful brand in the start up world.

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January 21, 2019

Modern Timelessness: Heritage brand storytelling in the modern age

Blake Kim, on lessons in how American heritage brands can best adapt their storytelling for the modern age.

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February 20, 2019

Who’s got legs? 11 start ups to watch

A Top 10 with a little extra… in no particular order, here are 11 start ups that are inspiring and intriguing us.

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February 20, 2019

Insights from an internship

Hiba shares her observations from her time at BrandCap.

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February 5, 2019

How brand can help differentiate the leader in the CRISPR/Cas9 race

Vladan Martinovic explores the potential for biotech competitors to distinguish themselves.

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February 5, 2019

Geeks doing good

Paula Oliveira, on technology brands doing the right thing.

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February 20, 2019

Rita Clifton CBE in the new TV series Pop Up Start Up

We’re delighted to announce Rita’s role as a Judge and expert mentor in the new TV series ‘Pop Up Start Up’, with Alibaba.com and CNBC.

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February 5, 2019

The robots need us: human creativity and tech

Sophie Jurkiewicz argues that technology design requires tangible, human elements.

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January 21, 2019

Social shopping for the over 55s – what established direct commerce can learn from direct retail start-ups

Manfred Abraham on what established direct commerce can learn from direct retail start-ups.

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February 5, 2019

Our top 10 in tech

In no particular order, here are our top 10 brands, obsessions, and ones to watch in tech.

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January 21, 2019

A Luxe Story

Our friends and partners at Símo Collective have set up shop in the newly launched lifestyle concept store, ‘A Luxe Story’.

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January 23, 2019

Why brand has never been so important for large hoteliers

Manfred Abraham, on why the big chains need to think small. Coverage from Hotel Business magazine.

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January 21, 2019

Taking it offline

Pressures on traditional brick-and-mortar retail are ever increasing and this year alone we’ve seen the likes of BHS, Austin Reed, Ben Sherman, MyLocal (Morrisons) and Brantano all suffer through failing to adapt to the changing market.

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February 20, 2019

Connecting with data

Our thoughts on the importance of design in instilling the habit of data-driven decision making into your business.

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January 23, 2019

The important role of brand in loyalty management

By our CEO Manfred Abraham, a Marriott Starwood case in point. Featured in Loyalty Management Magazine.

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January 21, 2019

What retail brands can learn from the gaming industry

Having a holistic integration of online and offline touchpoints, and differentiating by means of ‘product features’, is no longer enough.

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February 20, 2019

D&AD New Blood competition winner!

We’re pleased to announce that we’ve chosen a winner to our D&AD New Blood competition for a placement at BrandCap.

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January 21, 2019

A closer look at Dyson’s first standalone high street venture

Whether you choose to call it a brand or not, we wholeheartedly believe that Dyson is one – and a powerful one at that.

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January 21, 2019

Macy’s: Transitions in American retail

Macy’s recently announced that it will be closing 100 of its stores, or 12% of its store base, which was met with great fanfare and a 17% jump in its stock share. Why?

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January 29, 2019

The portfolio conundrum: can hotels find the sweet spot to capture Millennials?

Every industry – the consumer sector leading the way – is going through seismic changes, brought about by technological advance.

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February 5, 2019

Not just a pretty (inter)face

For an increasing number of services, we no longer interact directly with people; we engage with an interface.

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January 23, 2019

Aligning the stars for brand success

Beyond stars and reviews – the very role of hotels as more than just a destination for holiday makers and business travellers questions the need for a classification system altogether.

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February 20, 2019

Space between consulting firms and creative agencies is converging

Manfred Abraham shares his views on a growing convergence between the worlds of consulting and creatives.

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January 23, 2019

Putting brand at the heart of the omnichannel customer experience

Without a shadow of a doubt new media has revolutionised the shopper experience.

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January 23, 2019

BHS: A cautionary tale of too little, too late

It’s been called a horror story, a tragedy and a scandal. Beyond the hyperbole, the sad fact is that the recent collapse of BHS is an all-too familiar tale of a once iconic brand that failed to move with the times and got left behind.

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January 23, 2019

Resilience Inc. Building an adaptive business

Modern leaders are acutely aware that to grow they must become more responsive and adaptable to the ever-changing environment.

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February 20, 2019

Charting the choppy waters of naming

Every so often a story about naming captures the British public’s attention.

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January 23, 2019

The use of brand in the hospitality industry

Manfred Abraham, CEO, comments on how the industry is changing and suggests three steps to keep margins high.

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January 23, 2019

Learning from Luxury — Brand as Premium

With their objects of desire and empires of renown – they succeed in creating an enigmatic world that drives consumer demand and compels investor confidence.

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February 20, 2019

How to convert fresh attention to action

David Martin shares his views on converting fresh attention into actions.

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February 21, 2019

Millennial Magnets: Next generation employer branding

Stephanie shares her views on next generation employer branding.

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February 20, 2019

Three tips for securing investment

Ryan Arshad, Managing Director (US), shares his thoughts.

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January 23, 2019

A dynamic retail landscape

A drone flies across the sky and lands on your doorstep with a packet that you ordered 30 minutes ago: this is how Amazon is yet again reimagining the world of shopping.

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February 21, 2019

Two sides, one coin

A hot question is whether consumer and employer brands will merge.

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February 5, 2019

The winning formula in the shifting education sector

The appeal of traditional British education continues to gain traction around the world, particularly within the growing global middle class who are looking for a quality, international education.

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January 23, 2019

Repairing the reputation of fundraising

On Fundraising.co.uk, Manfred Abraham discusses the lessons the third sector can learn from famous brands such as Burberry and Apple.

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January 23, 2019

Brand experience: Brewdog leads the pack

Brewdog is signalling that in the future they will make their money on the physical experience that goes with the beer.

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February 5, 2019

Unlocking the influence of brand in the B2B space

Our “Branding in the Boardroom” research shows that B2B brands are more reluctant to embrace brand as a powerful business tool than consumer organisations.

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January 23, 2019

Retail Week: Retailers need to stop behaving like retailers

Rita Clifton comments on how retailers must innovate their image to remain relevant.

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February 20, 2019

What will drive the leaders of the future?

Rita Clifton is interviewed as part of the Leadership Council’s The Future Leader report, a specially commissioned survey of attitudes to leaders and leadership.

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February 5, 2019

King takes the crown

Our friends at King recently won a prestigious RAD Award for their ‘Seriously Playful’ employer brand.

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Conversations spark ideas. Let’s talk.

Conversations spark ideas. 
Let's talk.

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New York
NY 10010

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Hong Kong

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Wong Chuk Hang
Hong Kong

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