Strategy & experience


Using brand to set the foundation of your business & bring it to life experientially

With primary & secondary sources, we deliver usable insight reports on trends, consumer segmentation and custom research briefs.

Our experience
We helped LEGO define the opportunity for a new audience segment. Working closely with the client, we developed a number of concepts for research and helped manage the final outcome.

LEGO logo
 

Analysis that determines the commercial potential of reaching new customers, expanding into new markets or embarking on new initiatives.

Our experience
We helped Frontgate size the opportunity for a new sub-brand, identified core markets to target and used them to test two brand concepts, which helped us select one to take forward.

Frontgate logo
 

We develop brand-led business plans to make change happen.

 

We create and arrange portfolios for commercial performance and customer engagement.

Our experience
We worked with Randstad's senior leadership to simplify their master brand framework, developing visual identity, endorsement strategy and naming guidance.

Randstad logo
 

Inspiring brand positionings, supporting values and tangible actions for commercial impact.

Our experience
Drawing on extensive customer research, a rich history, and a market leading position, we refreshed the CPA Global brand strategy, providing fresh meaning to the story of their business.

CPA logo
 

Delicate handling of name creation, a brand's most recognisable asset.

Our experience
Having defined a new brand strategy and visual identity, we worked with senior leaders to create the name Copple to help the business expand internationally.

Coople logo
 

Tone of voice definition and brand messaging crafted for engagement.

Our experience
We defined a new voice for one of Britain's most famous brands so it worked harder and easier away from TV advertising.

GoCompare logo
 

Beautiful, distinctive and daring brand identities for brands with waves to make in the market.

Our experience
We take time to understand the direction of the brand, and then translate that into a visual, verbal and digital identity. Our client list is extensive, but a few identities that have launched recently include Topic, Cambridge Assessment, Featurespace and Base.

Cambridge Assessment logo Featurespace logo
 

How the visual identity moves and interacts with users within digital.

 

Brand-led web design and UX for engagement and performance.

 

Supporting our clients in bringing the brand to life across all channels.

Our experience
We worked with Cambridge Assessment to create all the assets for the Group and business unit brands, from defining the roadmap through to the internal and external brand launch.

Cambridge Assessment logo
 

We develop commercial offers with brand at the core.

Our experience
We developed a new brand framework and used it to run a number of sessions with their product development team, ensuring the new assortment would align with the new brand direction.

FOTL logo
 

Outline of the experience, hallmarks, service and environmental design, working collaboratively with suppliers to roll it out.

Our experience
Having defined a new brand strategy, we supported Lane Crawford with a workshop to develop their brand experience right across the customer journey.

Lane Crawford logo
 

We develop strategies for a next-best category to deploy your brand equity in new arenas and accelerate organisational growth.

Our experience
Working from established insights and analysis, we supported LEGO's extension into a new audience segment by developing creative territories based on current and future trends that were subsequently researched with the relevant group across different geographic markets.

LEGO logo
 

Our strategy & experience work

Conversations spark ideas. Let’s talk.

Conversations spark ideas. 
Let's talk.

London

London

Northburgh House
10 Northburgh St
London
EC1V 0AT

+44 (0)20 7780 7600

Northburgh House
10 Northburgh St
London
EC1V 0AT

+44 (0)20 7780 7600

New York

New York

19 W 21st St
Suite 701
New York
NY 10010

+1 347 779 2595

19 W 21st St
Suite 701
New York
NY 10010

+1 347 779 2595

Hong Kong

Hong Kong

30/F One Island South
2 Heung Yip Road
Wong Chuk Hang
Hong Kong

+852 9498 5998

30/F One Island South
2 Heung Yip Road
Wong Chuk Hang
Hong Kong

+852 6200 4281