While not technically a sector, we believe that branding for young organisations conjures up a slightly different set of challenges compared to established businesses.
More often than not, startups are heavily focused on product and overlook brand as an instrumental tool in building a successful and lasting business. The early days of any organisation can also be hectic and require an iterative working style, which can be distracting and focus resources onto activities that may not necessarily be critical in growing the business in the most efficient and effective way. BrandCap’s passion for business touches the start up world through our Palm&Co initiative. We collaborate on an expertise for equity basis, supporting our startup partners on everything from business development and marketing strategy to design.