Whilst not a sector per se, luxury sets the highest product and experience standards across a number of lifestyle sectors and follows a distinctive set of codes and rules.

Successful luxury brands build rich emotional connections with consumers and engender deep brand loyalty through a deeply considered and refined approach to product and/or experience. One that embodies – rather than just claiming – uniqueness and specificity. We help clients across all aspects of the brand development cycle from concept development through to hallmark creation, and everything in between, with attentive consideration of where to focus investment in order to get the highest return.

In our previous lives, we worked with a wide variety of clients in this sector including:


  • De Beers
  • Diamond Trading Company
  • Façonnable
  • Grey Goose
  • JA Resorts & Hotels
  • Jaguar
  • Kelly Hoppen
  • Stella McCartney
  • Wedgewood