February 27, 2019

Branding in a Platform World. Platforms are changing the world. Is your brand primed for success?

At its core, platform branding is about creating a community and building network effects through aptly applied data, design and rich experiences.

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February 5, 2019

Platform Branding (Chapter 3)

While a platform’s underlying technology, application of data, and user experience all help to define the platform, branding is what makes it bigger; turning ‘slick tech’ into a community of users.

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February 5, 2019

Platform Branding (Chapter 2)

A cursory review of platform winners can teach marketers a trick or two. Let’s see how the formula (technology + data + network effects) has yielded distinct competitive advantages…

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February 5, 2019

Platform Branding (Chapter 1)

With the rise of platform businesses, the “old way” of doing business is over. For a platform to be successful, the business and the brand strategies must be one and the same – inextricably linked.

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February 5, 2019

Bumble Wants You to Be in a Long-Term Relationship—With Their App

Amidst all the noise in the online dating marketplace, one app has managed to break through and become a market leader.

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February 5, 2019

How brand can help differentiate the leader in the CRISPR/Cas9 race

Vladan Martinovic explores the potential for biotech competitors to distinguish themselves.

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February 5, 2019

Geeks doing good

Paula Oliveira, on technology brands doing the right thing.

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February 5, 2019

The robots need us: human creativity and tech

Sophie Jurkiewicz argues that technology design requires tangible, human elements.

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February 5, 2019

Our top 10 in tech

In no particular order, here are our top 10 brands, obsessions, and ones to watch in tech.

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February 5, 2019

Not just a pretty (inter)face

For an increasing number of services, we no longer interact directly with people; we engage with an interface.

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February 5, 2019

King takes the crown

Our friends at King recently won a prestigious RAD Award for their ‘Seriously Playful’ employer brand.

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London

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London
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London
EC1V 0AT

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New York
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Suite 701
New York
NY 10010

+1 347 779 2595

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Hong Kong

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30/F One Island South
2 Heung Yip Road
Wong Chuk Hang
Hong Kong

+852 6200 4281