Brand Booster: Make your brand work harder for your business 

Brand Booster: Make your brand work harder for your business 

Brand Booster: Make your brand work harder for your business 

Brand Booster: 
Make your brand work harder for your business

The world moves fast. It won’t wait for you. Today, your brand needs to be more powerful, more differentiated & a more tangible driver of commercial success than ever before.

In this two-day, hands-on working session, you’ll find out exactly how you can make your brand deliver quick and long-term commercial success. No fluff, no faff and no generic advice, guaranteed.

This is not your usual, run of the mill seminar. It’s a deeply interactive, experiential and pragmatic two-day course, in a small intimate setting. Our groups are no more than 16. You’ll learn from each other, along with leading practitioners, and we’ll take you out to see truly brand-driven experiences across London on an experience safari.

Previous speakers have included Manfred Abraham, BrandCap’s CEO, Marie Willis, Global Brand Director at Grant Thornton and Freddie Blackett, the entrepreneur behind fast-growing start-up Patch. Experiences have included a dinner and behind the scenes look at Firmdale’s flagship Ham Yard Hotel, and a tour of the iconic Bloomberg building.

Iconic Asian retailer Lane Crawford came to BrandCap with a simple question – “where can our brand take us?” In the context of a globalising luxury market and the rise of the Chinese consumer, our client – the joint President and CEO – knew his business possessed a world-class brick and mortar retail experience, and a leading reputation amongst their global luxury brand partners. But at the same time an underdeveloped digital presence, staff engagement challenges, and a requirement for strategic clarity were at the top of his agenda.

We worked with the senior team to define a new business and brand strategy, shaping the fundamentals of the company’s 3-year plan to 2020. We then supported the President to build a business case to take to the shareholder for additional investment to realise this plan. Investment secured, a critical need was to inspire new ‘on brand’ ways of working. Facilitating a series of workshops with the Top 30, we co-created a Leadership Code defining values-led behavior. This was piloted live in the business for 8 weeks before embedding into personal development processes. Leaders felt listened to, issues were aired, and solutions suggested.

The world moves fast. It won’t wait for you. Today, your brand needs to be more powerful, more differentiated & a more tangible driver of commercial success than ever before.

In this two-day, hands-on working session, you’ll find out exactly how you can make your brand deliver quick and long-term commercial success. No fluff, no faff and no generic advice, guaranteed.

This is not your usual, run of the mill seminar. It’s a deeply interactive, experiential and pragmatic two-day course, in a small intimate setting. Our groups are no more than 16. You’ll learn from each other, along with leading practitioners, and we’ll take you out to see truly brand-driven experiences across London on an experience safari.

Previous speakers have included Manfred Abraham, BrandCap’s CEO, Marie Willis, Global Brand Director at Grant Thornton and Freddie Blackett, the entrepreneur behind fast-growing start-up Patch. Experiences have included a dinner and behind the scenes look at Firmdale’s flagship Ham Yard Hotel, and a tour of the iconic Bloomberg building.

A practical outcome: brand on a page

A practical outcome: brand on a page

You’ll take the lessons of the seminar and start to apply these to your business. The output is a plan on a page that you can take away and start implementing immediately in your business.

You’ll take the lessons of the seminar and start to apply these to your business. The output is a plan on a page that you can take away and start implementing immediately in your business.

“The new brand will expand our zone from the smallest villages to the United Nations, so that many more people will be inspired to build peace.” 


You’ll take the lessons of the seminar and start to apply these to your business. The output is a plan on a page that you can take away and start implementing immediately in your business.

You’ll take the lessons of the seminar and start to apply these to your business. The output is a plan on a page that you can take away and start implementing immediately in your business.

Who is this for? 

Who is this for? 

We run two types of seminars. One which is open to anyone wanting to build a more powerful brand to strengthen their business’s performance. Our sessions have a mix of attendees in C-suite and marketing roles, from startups to billion-dollar revenue companies; the chance to learn from each other is part of the attraction.

The second option is a business-specific seminar. This is for any company who wishes to train and develop their teams in brand and business thinking, coupled with a practical output which can then be applied to your business. Typically crossfunctional teams attend these sessions, in a group of up to 16 people. 

We run two types of seminars. One which is open to anyone wanting to build a more powerful brand to strengthen their business’s performance. Our sessions have a mix of attendees in C-suite and marketing roles, from startups to billion-dollar revenue companies; the chance to learn from each other is part of the attraction.

The second option is a business-specific seminar. This is for any company who wishes to train and develop their teams in brand and business thinking, coupled with a practical output which can then be applied to your business. Typically crossfunctional teams attend these sessions, in a group of up to 16 people. 

We run two types of seminars. One which is open to anyone wanting to build a more powerful brand to strengthen their business’s performance. Our sessions have a mix of attendees in C-suite and marketing roles, from startups to billion-dollar revenue companies; the chance to learn from each other is part of the attraction.

The second option is a business-specific seminar. This is for any company who wishes to train and develop their teams in brand and business thinking, coupled with a practical output which can then be applied to your business. Typically crossfunctional teams attend these sessions, in a group of up to 16 people. 


We run two types of seminars. One which is open to anyone wanting to build a more powerful brand to strengthen their business’s performance. Our sessions have a mix of attendees in C-suite and marketing roles, from startups to billion-dollar revenue companies; the chance to learn from each other is part of the attraction.

The second option is a business-specific seminar. This is for any company who wishes to train and develop their teams in brand and business thinking, coupled with a practical output which can then be applied to your business. Typically crossfunctional teams attend these sessions, in a group of up to 16 people. 

We run two types of seminars. One which is open to anyone wanting to build a more powerful brand to strengthen their business’s performance. Our sessions have a mix of attendees in C-suite and marketing roles, from startups to billion-dollar revenue companies; the chance to learn from each other is part of the attraction.

The second option is a business-specific seminar. This is for any company who wishes to train and develop their teams in brand and business thinking, coupled with a practical output which can then be applied to your business. Typically crossfunctional teams attend these sessions, in a group of up to 16 people. 

When will it take place?

When will it take place?

When will it
take place?

When will it take place?

September 2019 and October 2019

revenue uplift vs. forecast target

September 2019 and October 2019

September 2019 and October 2019

Open seminar details: 

-

Open seminar details: 

-

We will take a closer look at the following subjects:

  • Developing a clear brand strategy and the advantages it will bring for your business

  • How to stand out from your competitors and connect with your customers/clients on an emotional level

  • Getting inside the mind of the most important customer groups in today’s market landscape

  • Using brand to attract the right talent and inspire your work force to be on-brand

  • Brand thinking in our increasingly more digital world, including tips and tricks on building awareness without breaking the bank

  • Brand experience safari - getting a real insight into how the essence, values and personality drives every part of market leading organisations

We will take a closer look at the following subjects:

  • Developing a clear brand strategy and the advantages it will bring for your business

  • How to stand out from your competitors and connect with your customers/clients on an emotional level

  • Getting inside the mind of the most important customer groups in today’s market landscape

  • Using brand to attract the right talent and inspire your work force to be on-brand

  • Brand thinking in our increasingly more digital world, including tips and tricks on building awareness without breaking the bank

  • Brand experience safari - getting a real insight into how the essence, values and personality drives every part of market leading organisations

Price: 
£1k per delegate + VAT, including two lunches
 

Price: 
£1k per delegate + VAT, including two lunches
 

 

Example schedule:

Day 1:

  • Introductions
  • Brand thinking: setting the scene
  • Shaping the right culture
  • Getting to really know your customers
  • Safari one: Private tour, drinks and dinner at a market leading hospitality venue

Day 2:

  • Using brand to enter a new chapter of growth
  • Using brand to grow from zero
  • Safari two: behind the scenes of an iconic brand experience in London
  • Applying the lessons to your business: plan on a page
  • Wrap up, debrief & drinks

Throughout the programme, each activity is followed by a spark session, where you apply the lessons to your business.

 

 

Example schedule:

Day 1:

  • Introductions
  • Brand thinking: setting the scene
  • Shaping the right culture
  • Getting to really know your customers
  • Safari one: Private tour, drinks and dinner at a market leading hospitality venue

Day 2:

  • Using brand to enter a new chapter of growth
  • Using brand to grow from zero
  • Safari two: behind the scenes of an iconic brand experience in London
  • Applying the lessons to your business: plan on a page
  • Wrap up, debrief & drinks

Throughout the programme, each activity is followed by a spark session, where you apply the lessons to your business.

 

Company-specific seminar details: 

-

Company-specific seminar details: 

-

In this instance, we run the session over 1.5 days, using a similar structure outlined above, but tailored to your business. Dates are flexible to what best suits your team.

In this instance, we run the session over 1.5 days, using a similar structure outlined above, but tailored to your business. Dates are flexible to what best suits your team.

Price: 
£10k + VAT (max 16 people attending)

Price: 
£10k + VAT (max 16 people attending)

Price: 
£10k + VAT (max 16 people attending)

What have our attendees said about our courses?

What have our attendees said about our courses?

“This has been the best workshop I’ve ever attended – because it allowed me to apply the theory and inspiration to my own business in a practical way”

“This has been the best workshop I’ve ever attended – because it allowed me to apply the theory and inspiration to my own business in a practical way”

“This has been the best workshop I’ve ever attended – because it allowed me to apply the theory and inspiration to my own business in a practical way”

“This has been the best workshop I’ve ever attended – because it allowed me to apply the theory and inspiration to my own business in a practical way”

Sami Badawi, Head of Marketing & Corporate Communications, Sie Solutions

Sami Badawi, Head of Marketing & Corporate Communications, Sie Solutions

“I enjoyed the sessions with BrandCap very much and I am still thinking about how to use the new knowledge and insights here in my work environment”

“I enjoyed the sessions with BrandCap very much and I am still thinking about how to use the new knowledge and insights here in my work environment”

“I enjoyed the sessions with BrandCap very much and I am still thinking about how to use the new knowledge and insights here in my work environment”

“I enjoyed the sessions with BrandCap very much and I am still thinking about how to use the new knowledge and insights here in my work environment”

“I enjoyed the sessions with BrandCap very much and I am still thinking about how to use the new knowledge and insights here in my work environment”

Barbara Schmiedinger, Head of Group Commercial Coordination, Telekom Austria AG

Barbara Schmiedinger, Head of Group Commercial Coordination, Telekom Austria AG

“I’ve already started on my quest to make us the “most sustainable masterbatcher in the world” and have had initial discussions with the board and the next generation of the owning family. It was really helpful to be supported by the preparation work that I completed in London with BrandCap, as I now have a clear story to tell. Up to now the feedback has been very positive. Game on!”

“I’ve already started on my quest to make us the “most sustainable masterbatcher in the world” and have had initial discussions with the board and the next generation of the owning family. It was really helpful to be supported by the preparation work that I completed in London with BrandCap, as I now have a clear story to tell. Up to now the feedback has been very positive. Game on!” 

“I’ve already started on my quest to make us the “most sustainable masterbatcher in the world” and have had initial discussions with the board and the next generation of the owning family. It was really helpful to be supported by the preparation work that I completed in London with BrandCap, as I now have a clear story to tell. Up to now the feedback has been very positive. Game on!”

“I’ve already started on my quest to make us the “most sustainable masterbatcher in the world” and have had initial discussions with the board and the next generation of the owning family. It was really helpful to be supported by the preparation work that I completed in London with BrandCap, as I now have a clear story to tell. Up to now the feedback has been very positive. Game on!”

“I’ve already started on my quest to make us the “most sustainable masterbatcher in the world” and have had initial discussions with the board and the next generation of the owning family. It was really helpful to be supported by the preparation work that I completed in London with BrandCap, as I now have a clear story to tell. Up to now the feedback has been very positive. Game on!”

Mark Hannah, Head of Corporate Marketing, Gabriel-Chemie

Mark Hannah, Head of Corporate Marketing, Gabriel-Chemie

“Great input and information on branding. It’s BrandCap’s fault that I’m now running around the company questioning if certain things fit the brand!”

“Great input and information on branding. It’s BrandCap’s fault that I’m now running around the company questioning if certain things fit the brand!”

“Great input and information on branding. It’s BrandCap’s fault that I’m now running around the company questioning if certain things fit the brand!”

“Great input and information on branding. It’s BrandCap’s fault that I’m now running around the company questioning if certain things fit the brand!”

Julia Polzer, Director of Marketing and PR, Loisium Wine & Spa Resorts

Group 2@2x-min

Conversations spark ideas. Let’s talk.

Conversations spark ideas. 
Let's talk.

London

London

Northburgh House
10 Northburgh St
London
EC1V 0AT

+44 (0)20 7780 7600

Northburgh House
10 Northburgh St
London
EC1V 0AT

+44 (0)20 7780 7600

New York

New York

19 W 21st St
Suite 701
New York
NY 10010

+1 347 779 2595

19 W 21st St
Suite 701
New York
NY 10010

+1 347 779 2595

Hong Kong

Hong Kong

30/F One Island South
2 Heung Yip Road
Wong Chuk Hang
Hong Kong

+852 9498 5998

30/F One Island South
2 Heung Yip Road
Wong Chuk Hang
Hong Kong

+852 6200 4281