Over the past couple of months, we’ve been getting together to discuss the Black Lives Matter movement and the unfair treatment of ethnic minorities at large. As we gathered together over Zoom, we were forced to acknowledge our own issue - we’re just too white.

At BrandCap, inclusion is in our attitude. When you walk through our doors, you’ll find a team with an almost 50/50 gender split. Women and members of the LGBTQ+ community occupy a majority of senior roles. We come from a variety of backgrounds and countries. Our diversity and inclusion policies are subject to constant review. And yet, black people are still notably underrepresented.

The events of the past few months have opened our eyes as to why that might be. Firstly, we’ve educated ourselves on how – as a result of systemic racism ­– certain industries are not, or do not feel, accessible to black people. As part of one such industry, we see it as our responsibility to change that. We are making it a key objective to better reach out to young black people and make them aware of opportunities available to them in branding and consultancy.

Secondly, we’ve realised that an attitude of inclusion is not enough. That if we want BrandCap to be the diverse and welcoming place we believe it to be, we must make a shift from passive non-racism, to active anti-racism. Whilst our diversity and inclusion policies are designed to encourage the recruitment of people of colour, they currently do not acknowledge the fact that the path to higher education is often much more difficult for black people, and therefore, black applicants are more likely to be at a disadvantage when applying for jobs. We are committed to recognising a broader set of skills and experiences when recruiting for roles, as well as working with recruitment agencies that specifically source black talent.

And to make sure that any person who comes through our doors, looking to start or continue their career with us, feels welcome, included and heard, we are baking challenging conversations into our culture. So that if anyone is made to feel uncomfortable, either internally, or in their dealings with a client, they feel safe and confident enough to bring that challenge to anyone in the business, at any level, and know they will be heard.

There is a lot of work to be done, but we are ready to do it - today and every single day going forwards. This is not a trend. Our eyes are open. We are learning and will continue to learn how we can be better. BrandCap is a creative, exciting and rewarding place in which to work – and it should be open to everyone.