Brand thinking for better business performance
BrandCap is a next generation business consultancy blending commercial acumen with creative, entrepreneurial brand thinking to improve the performance of organisations everywhere.
Our approach is pragmatic. Believing that a brand is a powerful asset (not a silver bullet) we help clients to use theirs in a targeted way to improve business performance long-term. We work closely with the right people – from the CEO, board and executive team right through to the frontline teams – to get results. Our clients span all sectors and come in all shapes and sizes, from global corporations to independent startups. But they’re all looking for the same thing: to improve business performance in a smart, sustainable way.
Zeroing in to make an impact
Every business, even within the same sector, is different.
Some clients come to us with a clear brief; others are tackling a particular challenge and need our help to diagnose what needs to be done.
Our bullseye model helps us to diagnose where brand thinking will make the biggest impact. We adapt it to suit the sector or business we’re working in. Here’s an example for an apparel retail business: