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– Entering new markets

Westfield Group is the largest retail property group in the world.

With the future launch of its first non-Anglo-Saxon shopping mall in Milan, our challenge was two-fold: to help Westfield attract high-profile retail and leisure brands to become part of the new shopping mall and create an experience that appealed to the local market – both critical to the financial success of the project.

"Working with BrandCap in conjunction with Wolff Olins has been a tremendous experience. Their passion, enthusiasm and skill for brand, strategy and insight is second to none and I have been delighted to have them as our agency partner as we develop our first European centre – Westfield Milan."

Myf Ryan, Director Marketing - UK & Europe, Westfield

What we delivered:

  • Brand strategy
  • Consumer insights and foresight
  • Experience blueprint