Strutt & Parker recognised their brand was potentially an underutilised business asset.
Operating primarily in the UK property market, a sector undergoing structural regulatory changes, digital disruption and subject to fluctuations in the global economic cycle, Strutt & Parker came to us with a simple question “Is our brand fit for purpose to support our five-year business plans?”. We undertook a rapid assessment of the business and brand strategies, including the investment and resource supporting delivery and we identified three core challenges: 1) a lack of awareness and understanding of the group’s value proposition 2) a need to bring together the service line cultures 3) inconsistencies in the customer experience between service lines. We have worked with the Board of Partners to define a vision for the group, a group brand strategy, experience delivery guides and a costed marketing plan. We have subsequently been supporting the Board with the development of a holistic business wide implementation strategy and employee engagement plan.
"BrandCap worked with our entire senior team to help bring the importance of brand, both for our employees and customers, into the boardroom. Given the diverse nature of our business and the way we’re structured this has been a really positive outcome. By combining strong strategic, commercial and operational insight they clearly demonstrated how brand can help our business achieve its future ambitions. The team are knowledgeable, easy to work with and always available for a chat - it’s been a pleasure to work with them."