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Radisson Red

CAMPAIGNS

Radisson Red

CAMPAIGNS

We refreshed the brand strategy, personality and tone of voice for
this vibrant hotel chain in the Radisson Hotel Group portfolio. Our focus was on celebrating the dynamism of Red, injecting it with attitude and ensuring that its irreverent spirit came alive throughout the guest experience. Our work covered everything from strategy to execution, from defining the new brand DNA and experience principles, to producing a brand video and creating business development, in-room and front-of-house collateral.

In just four weeks, we concepted, crafted and executed a 20s commercial in Glasgow to drive traffic to Radisson Red’s website.
The brand’s fifth location, Glasgow was selected for its cutting-edge music, fashion and arts scene, that fits with the brand’s art and design positioning. The ad showcased the amazing location of the hotel, its incredible interiors featuring designs by legendary Glasgow comic artist, Frank Quitely, The RED Sky Bar (Glasgow’s newest rooftop bar), and the hotel’s Boston terrier, Baxter.

400%

400%

rise in web traffic

4x

4x

increase viewing average by the target audience

increase viewing average
by the target audience

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“The team at BrandCap did a great job! We’re delighted by the ad and of course the fact that Baxter made the cut! Its strong creative and emotive soundtrack engenders a deep connection with our potential guests and captures and portrays the brand and our positioning perfectly."

“Working with BrandCap is a real pleasure. Across a large number of initiatives, the team have been instrumental in our growth journey. From helping shape our strategic direction to reinvigorating our values, they have quickly understood our business and helped to ignite what makes us special. They are strategically rigorous and highly effective, but always bring an extra level of energy, imagination and creativity to their work."

“Working with BrandCap is a real pleasure. Across a large number of initiatives, the team have been instrumental in our growth journey. From helping shape our strategic direction to reinvigorating our values, they have quickly understood our business and helped to ignite what makes us special. They are strategically rigorous and highly effective, but always bring an extra level of energy, imagination and creativity to their work."

“Working with BrandCap is a real pleasure. Across a large number of initiatives, the team have been instrumental in our growth journey. From helping shape our strategic direction to reinvigorating our values, they have quickly understood our business and helped to ignite what makes us special. They are strategically rigorous and highly effective, but always bring an extra level of energy, imagination and creativity to their work."

Steve Manfield, VP Marketing, Radisson Hotel Group

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Conversations spark ideas. 
Let's talk.

London

London

Northburgh House
10 Northburgh St
London
EC1V 0AT

+44 (0)20 7780 7600

Northburgh House
10 Northburgh St
London
EC1V 0AT

+44 (0)20 7780 7600

New York

New York

19 W 21st St
Suite 701
New York
NY 10010

+1 347 779 2595

19 W 21st St
Suite 701
New York
NY 10010

+1 347 779 2595

Hong Kong

Hong Kong

30/F One Island South
2 Heung Yip Road
Wong Chuk Hang
Hong Kong

+852 9498 5998

30/F One Island South
2 Heung Yip Road
Wong Chuk Hang
Hong Kong

+852 6200 4281