Radisson Blu
– Widening appeal

One of the world’s most recognisable hotel brands and part of the Carlson Rezidor Group.

Radisson Blu has over 290 hotels in flagship cities and resort locations worldwide. BrandCap have been working with Radisson Blu for over two years, helping to enhance existing assets and create new branded experiences that capitalise on the many growth opportunities in the leisure and lifestyle space. Working cross-disclipline, we’ve developed brand strategies, worked on design development and all aspects of implementation. Projects include new resorts, spa & wellness, interior design and weddings concepts.

“I have had the pleasure of working with BrandCap over the last few years on brand strategy and concept development projects.

Their expertise and innate ability to create distinctive, forward thinking brand programs with unique hallmarks is unparalleled and helps set us apart.”

Kristin Marchiafava, Director, Branding, Radisson Blu

What we delivered:

  • Brand strategy
  • Experience blueprint
  • Experience roll-out
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