Quorvus Collection
– Expanding into luxury markets

Carlson is a family-owned hospitality and travel company operating some of the world’s most recognisable brands, including Radisson hotels.

BrandCap was approached to help the business expand into the high value, high luxury sector of the market. Not only a driver of a powerful guest experience, the brand is a crucial asset to business development teams seeking to attract new property owners to the fold. We developed a brand concept for Quorvus Collection, and demonstrated how that concept could be actualised through the entire guest experience.