Musgrave - Ireland's largest private sector employer steps out of the shadows

Together with its retail partners, the business employs over 35,000 people in the Republic of Ireland alone.

While its retail and wholesale brand portfolio, which includes SuperValu and MarketPlace, are individually well-known, the wider Musgrave parent brand is less recognisable. To enhance its visbility, we updated the retailer’s visual identity with a contemporary design based on Musgrave’s heritage to reflect the company’s six-generation history and forward-looking commitment to doing good business. The new identity is grounded in Musgrave’s proud history, but also has a contemporary feel that people can easily connect with, and that reflects the brand’s energy and forward-looking attitude.

What we delivered:

  • Visual identity