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Musgrave - Ireland's largest private sector employer steps out of the shadows

With over 35,00 employees, Irish retail group Musgrave – launched 140 years ago – is Ireland’s largest private sector employer.

While its retail and wholesale brand portfolio, which includes SuperValu and MarketPlace, are individually well-known, the wider Musgrave parent brand is less recognisable. To enhance its visbility, we updated the retailer’s visual identity with a contemporary design based on Musgrave’s heritage to reflect the company’s six-generation history and forward-looking commitment to doing good business. The new identity is grounded in Musgrave’s proud history, but also has a contemporary feel that people can easily connect with, and that reflects the brand’s energy and forward-looking attitude.

What we delivered:

  • Visual identity