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JD Classics
– Building a case for investment

JD Classics – the classic car dealer, restorer and racer – had bold ambitions for international expansion.

Having clearly defined the target market, the crucial next step for JD Classics was to demonstrate the role of brand in realising the company’s inherent growth potential and, in so doing, secure investment. BrandCap worked closely with the management team to build a robust case for investment, which included a brand definition to support the expansion strategy, plus a revitalised visual identity and client experience to bring it to life.



What we delivered:

  • Brand strategy
  • Visual identity