Gems Education
– Ambitious international expansion

GEMS Education is the world’s largest private education company, founded in 1959.

Gems Education has a portfolio of schools (owned and managed), a consulting service and a not-for-profit foundation. With ambitious international expansion plans to deliver new schools in both developed and developing markets, our work spans brand positioning, visual identity and brand roll out across the business.

"BrandCap have been a true partner with us for our brand-building initiative. They have provided strong strategic insight which has combined our future ambitions with our 50+ year heritage. They have worked with our entire executive team to guide them on the importance of investing in brand and why brand should be at the boardroom table. No mean feat in a highly traditional sector. We are excited to continue working with them to translate our brand strategy, positioning and architecture into a bold, new visual identity."

Claire Chappell, former Group Marketing Director, GEMS Education

What we delivered:

  • Brand strategy
  • Visual identity