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– Building wider and deeper connections

DFS is the largest vertically integrated sofa business in Europe.

DFS wanted to reinforce its market leadership by attracting more high-end consumers whilst building a deeper emotional connection with its core customers. We helped them develop a new brand strategy and tone of voice that put the spotlight on the business’s strengths and its heritage, supported by consumer insights acquired at various stages of the project (in partnership with Britain Thinks).

What we delivered:

  • Brand strategy
  • Consumer insights and foresight