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Andrew Martin

STRATEGY & EXPERIENCE

Andrew Martin

STRATEGY & EXPERIENCE

Since 1978, Andrew Martin has been at the forefront of global design. However, the business was consistently losing revenue and profit, having failed to stay relevant in an ever-changing market.

We tackled the challenge from three angles: reigniting confidence and a sense of purpose in the team, refocusing the brand strategy to reflect the brand’s heritage and business ambition, and refreshing the brand identity to embrace a more modern look and feel. We also advised on product strategy, B2B strategy and retail design, using brand as the catalyst for change, galvanising the team and projecting a vision for the future.

32%

55%

55%

55%

55%

year-on-year sales increase over Christmas trading period

more sign ups originating from organic search

25%

25%

25%

25%

25%

increase in the first half of 2018

monthly growth of new expert signings

Stage

The supergraphic reflects the founders love of travel and exploration

Our multi-year relationship continues- we are currently advising on and developing the detail of Year 3’s plan and supporting with a longer-term brand and strategic development

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Brochure_Cover_Inside_Pattern

Each season, a different artist is commissioned to design the supergraphic that is used across print and digital applications

Our multi-year relationship continues- we are currently advising on and developing the detail of Year 3’s plan and supporting with a longer-term brand and strategic development

social

The suite of icons are based on the serif-style holding device

Our multi-year relationship continues- we are currently advising on and developing the detail of Year 3’s plan and supporting with a longer-term brand and strategic development

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new arrivals
guidelines

"From the first interaction to our continued interaction after the project has finished, working with BrandCap is a delight. The team completely immersed themselves in our business, I almost considered them a part of the team! They took the time to understand our business whilst being very organized, diligent and hard working. Coupled with this, BrandCap brought a different perspective to our business. Through creative inspiration, they explored different business strategies with us to relaunch our brand. The manner in which they did this, brought the fire back into the business and the people working in it. I would have no hesitation in working with BrandCap again, they went well beyond my expectations, delivered amazing results and feel like a part of the the team! Thank You BrandCap."

“Working with BrandCap is a real pleasure. Across a large number of initiatives, the team have been instrumental in our growth journey. From helping shape our strategic direction to reinvigorating our values, they have quickly understood our business and helped to ignite what makes us special. They are strategically rigorous and highly effective, but always bring an extra level of energy, imagination and creativity to their work."

“Working with BrandCap is a real pleasure. Across a large number of initiatives, the team have been instrumental in our growth journey. From helping shape our strategic direction to reinvigorating our values, they have quickly understood our business and helped to ignite what makes us special. They are strategically rigorous and highly effective, but always bring an extra level of energy, imagination and creativity to their work."

“Working with BrandCap is a real pleasure. Across a large number of initiatives, the team have been instrumental in our growth journey. From helping shape our strategic direction to reinvigorating our values, they have quickly understood our business and helped to ignite what makes us special. They are strategically rigorous and highly effective, but always bring an extra level of energy, imagination and creativity to their work."

Mike Durbridge, CEO

Conversations spark ideas. Let’s talk.

Conversations spark ideas. 
Let's talk.

London

London

Northburgh House
10 Northburgh St
London
EC1V 0AT

+44 (0)20 7780 7600

Northburgh House
10 Northburgh St
London
EC1V 0AT

+44 (0)20 7780 7600

New York

New York

19 W 21st St
Suite 701
New York
NY 10010

+1 347 779 2595

19 W 21st St
Suite 701
New York
NY 10010

+1 347 779 2595

Hong Kong

Hong Kong

30/F One Island South
2 Heung Yip Road
Wong Chuk Hang
Hong Kong

+852 9498 5998

30/F One Island South
2 Heung Yip Road
Wong Chuk Hang
Hong Kong

+852 6200 4281