Amec Foster Wheeler
– Uniting two global players

 Amec Foster Wheeler plc is a global engineering, project delivery and asset support specialist.

In November 2014, AMEC plc completed its acquisition of Swiss-based, Foster Wheeler to create Amec Foster Wheeler plc. Employing around 40,000 people in more than 55 countries, the combination of two such large firms required careful brand planning and we were engaged to craft a new brand expression, purpose and personality,  in addition to the implementation of materials for the Day 1 launch.

“BrandCap’s diligence, planning and flexibility made them seamlessly one of the team without losing objectivity. They brought a creative dynamism and easy professionalism to the research and development process and then delivered an intelligent, distinctive and ingenious result which more than satisfied the rigorous demands of the brief.”

Julian Walker, Group Corporate Affairs Director, Amec Foster Wheeler plc

What we delivered:

  • Brand strategy
  • Visual identity
  • Tone of voice
  • Brand implementation