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Capabilities

  • Consumer insights and foresight
  • From secondary research to primary quantitative and qualitative studies, we manage and produce reports on industry trends and consumer insights, consumer segmentation as well as bespoke research aimed at informing various business decisions
  • Market sizing
  • We use a variety of research techniques to help clients assess the financial benefit of reaching new customers, expanding into new markets or embarking on new initiatives
  • Business strategy
  • We develop brand-led business plans, highlighting strategic pillars and key initiatives using brand as a key driver
  • Brand architecture
  • From rationalising a portfolio of brands to creating sub-branded solutions or even adding a new brand, we help clients build the best possible brand architecture, balancing the need to connect with key audiences with a drive for business clarity and efficiency
  • Brand strategy
  • A clear and compelling articulation of the brand positioning, supporting values and how they can deliver positive business impact
  • Product/service strategy
  • Building from the business and brand strategy, we help clients develop focussed product/service strategies and advise on the best investments to deliver maximum commercial return
  • Experience blueprint
  • A detailed outline of the experience required to bring the brand to life, including for example service hallmarks, front-line staff profiling, architecture and interior design, roll-out planning
  • Experience roll-out
  • Supporting clients in the implementation of the experience blueprint, covering roll-out planning, briefing contractors and quality control
  • Employee engagement and training
  • Communicating new strategies to employees and designing bespoke training for key internal stakeholder groups – from management all the way to front-line
  • Visual identity
  • The creative representation of a brand, we create visual identity systems and bring them to life across on and off line channels
  • Naming
  • Generating compelling naming options inspired by the brand strategy, covering preliminary legal and online searches
  • Tone of voice
  • Defining the brand’s communication style in words, rules around how to use language across channels, writing guides
  • Digital strategy
  • From websites to social media, we help clients harness the power of digital to present themselves, inspire and engage external and internal audiences
  • Brand implementation
  • Supporting our clients in bringing the brand to life across all channels
  • Marketing strategy
  • Developing a brand appropriate approach to market aimed at delivering the financial objectives of the business