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Raising venture capital: the importance of branding
  • Article

Raising venture capital: the importance of branding

“You have 10 seconds. If you can’t look at a business and decide whether or not to stick a knife in it in 10 seconds, you won’t last long here.”

  • Press and Media

It’s time to find the right business role models

Reputation can make or break retailers, so they should learn from Uber’s travails, writes Rita Clifton

  • Press and Media

What today’s retail start-ups can teach classic direct sellers about social shopping and the over-55s

Are traditional direct commerce marketers doing enough to reach the ‘Grandoid’ demographic – the tech-savvy baby boomer?

BBC News – Women in business
  • Press and Media

BBC News – Women in business

Rita Clifton discusses being a woman in business and the role of female leadership for International Women’s Day.

Simo interview
  • Commentary

Simo interview

Our client, Andrew Simmons, co-founder of Simo Collective, shares some the highs and lows of building a brand in the fickle world of women’s fashion.

Top tips for start ups
  • Opinion

Top tips for start ups

Fresh off the back of her involvement with CNBC’s new TV series, Pop Up Start Up, our co-founder, Rita Clifton, shares some insights into building a successful brand in the start up world

Modern Timelessness: Heritage brand storytelling in the modern age
  • Article

Modern Timelessness: Heritage brand storytelling in the modern age

Blake Kim, on lessons in how American heritage brands can best adapt their storytelling for the modern age.  

Who’s got legs? 11 start ups to watch
  • Opinion

Who’s got legs? 11 start ups to watch

Rita Clifton CBE in the new TV series Pop Up Start Up
  • Press and Media

Rita Clifton CBE in the new TV series Pop Up Start Up

We’re delighted to announce Rita’s role as a Judge and expert mentor in the new TV series ‘Pop Up Start Up’, with Alibaba.com and CNBC.

How brand can help differentiate the leader in the CRISPR/Cas9 race
  • Opinion

How brand can help differentiate the leader in the CRISPR/Cas9 race

Vladan Martinovic explores the potential for biotech competitors to distinguish themselves.

Geeks doing good
  • Opinion

Geeks doing good

Paula Oliveira, on technology brands doing the right thing.

The robots need us: human creativity and tech
  • Article

The robots need us: human creativity and tech

Sophie Jurkiewicz argues that technology design requires tangible, human elements.

Social shopping for the over 55s
  • Opinion

Social shopping for the over 55s

Manfred Abraham on what established direct commerce can learn from direct retail start-ups.

Our top 10 in tech
  • Opinion

Our top 10 in tech

Does Big Beer have what it takes to get crafty?
  • Opinion

Does Big Beer have what it takes to get crafty?

Insights from an internship
  • Opinion

Insights from an internship

Hiba shares her observations from her time at BrandCap.

Channel 5 News: Sir Philip Green
  • Press and Media

Channel 5 News: Sir Philip Green

Rita Clifton CBE discusses the recent call for Sir Philip Green to lose his knighthood and the crucial next steps to repairing the damage done.

  • Press and Media

Why brand has never been so important for large hoteliers

Manfred Abraham, on why the big chains need to think small. Coverage from Hotel Business magazine.

BBC News 24: “You’ve got to get out there and own and acknowledge the problem”
  • Press and Media

BBC News 24: “You’ve got to get out there and own and acknowledge the problem”

Rita Clifton discusses how Samsung can claw back consumer trust after the halted production of Galaxy Note 7 phones due to danger issues.

A Luxe Story
  • Opinion

A Luxe Story

Símo Collective’s pop up

  • Press and Media

“They intrinsically understand what we need and want and deliver it with a minimum of fuss”

Praise from Kate Cox, CMO, 123 Reg, as featured in Marketing Blog

  • Press and Media

The important role of brand in loyalty management

By our CEO Manfred Abraham, a Marriott Starwood case in point. Featured in Loyalty Management Magazine.

Connecting with data
  • Opinion

Connecting with data

Our thoughts on the importance of design in instilling the habit of data-driven decision making into your business.

Taking it offline
  • Article

Taking it offline

Pressures on traditional brick-and-mortar retail are ever increasing and this year alone we’ve seen the likes of BHS, Austin Reed, Ben Sherman, MyLocal (Morrisons) and Brantano all suffer through failing to adapt to the changing market.

What retail brands can learn from the gaming industry
  • Opinion

What retail brands can learn from the gaming industry

Macy’s: <br>Transitions in American retail
  • Article

Macy’s:
Transitions in American retail

Macy’s recently announced that it will be closing 100 of its stores, or 12% of its store base, which was met with great fanfare and a 17% jump in its stock share. Why?

D&AD New Blood competition winner!
  • Press and Media

D&AD New Blood competition winner!

We’re pleased to announce that we’ve chosen a winner to our D&AD New Blood competition for a placement at BrandCap.

A closer look at Dyson’s first standalone high street venture
  • Opinion

A closer look at Dyson’s first standalone high street venture

Not just a pretty (inter)face
  • Article

Not just a pretty (inter)face

For an increasing number of services, we no longer interact directly with people; we engage with an interface.

Space between consulting firms and creative agencies is converging
  • Article

Space between consulting firms and creative agencies is converging

The portfolio conundrum: can hotels find the sweet spot to capture Millennials?
  • Article

The portfolio conundrum: can hotels find the sweet spot to capture Millennials?

Brexit: our two cents
  • Opinion

Brexit: our two cents

It seems that a life out of the European Union as we know it is coming to the island.

Aligning the stars for brand success
  • Opinion

Aligning the stars for brand success

BHS: A cautionary tale of too little, too late
  • Article

BHS: A cautionary tale of too little, too late

It’s been called a horror story, a tragedy and a scandal. Beyond the hyperbole, the sad fact is that the recent collapse of BHS is an all-too familiar tale of a once iconic brand that failed to move with the times and got left behind

Resilience Inc. Building an adaptive business
  • Article

Resilience Inc. Building an adaptive business

Putting brand at the heart of the omnichannel customer experience
  • Article

Putting brand at the heart of the omnichannel customer experience

‘Moving up a Gear’ – How brand can power Halfords’ cycling performance
  • Opinion

‘Moving up a Gear’ – How brand can power Halfords’ cycling performance

Charting the choppy waters of naming
  • Opinion

Charting the choppy waters of naming

Learning from Luxury <br>— Brand as Premium
  • Article

Learning from Luxury
— Brand as Premium

Video: The use of brand in the hospitality industry
  • Opinion

Video: The use of brand in the hospitality industry

Manfred Abraham, CEO, comments on how the industry is changing and suggests three steps to keep margins high.
June, 2016

BBC News: “Operating on the fringes of good taste”
  • Press and Media

BBC News: “Operating on the fringes of good taste”

Rita Clifton discusses the Top Gear brand, following the recent filming of a stunt near the London Cenotaph War Memorial.

How to convert fresh attention to action
  • Opinion

How to convert fresh attention to action

Sky News: Burberry – combining British tradition and digital modernity in one brand
  • Press and Media

Sky News: Burberry – combining British tradition and digital modernity in one brand

Rita Clifton discusses Burberry’s ability to successfully engage with its customers.

Millennial Magnets: Next generation employer branding
  • Article

Millennial Magnets: Next generation employer branding

Video: Three tips for securing investment
  • Opinion

Video: Three tips for securing investment

Ryan Arshad, Managing Director (US), shares his thoughts.

5 News: Judge a campaign on its results
  • Press and Media

5 News: Judge a campaign on its results

Rupert Faircliff discusses recent controversy around the Clean for the Queen campaign.

A dynamic retail landscape
  • Article

A dynamic retail landscape

5 News: Learn the lessons of Lego
  • Press and Media

5 News: Learn the lessons of Lego

Rita Clifton comments on Hornby’s latest results.

  • Press and Media

Bloomberg Business: “If you want to show the world you’re cutting edge, you don’t wear a tie”

Manfred Abraham explains that a tie is a style choice, not a duty.

Can Ryanair really become an experiential travel brand?
  • Opinion

Can Ryanair really become an experiential travel brand?

  • Press and Media

WARC: Books to capture a branding expert’s mind

Manfred Abraham shares the books that have influenced him in WARC’s Admap magazine.

The winning formula in the shifting education sector
  • Article

The winning formula in the shifting education sector

  • Press and Media

Sky News: Return of the Milk Tray Man

Rita Clifton comments on the revival of a classic brand story.

Sky News: “What is legal is not necessarily ethical”
  • Press and Media

Sky News: “What is legal is not necessarily ethical”

Rita Clifton discusses multi national companies paying taxes in the UK and the exit of Britain from the EU.

Two sides, one coin
  • Opinion

Two sides, one coin

Unlocking the influence of brand in the B2B space
  • Article

Unlocking the influence of brand in the B2B space

  • Press and Media

Repairing the reputation of fundraising

On Fundraising.co.uk, Manfred Abraham discusses the lessons the third sector can learn from famous brands such as Burberry and Apple.

Brand experience: Brewdog leads the pack
  • Opinion

Brand experience: Brewdog leads the pack

Sky News: “In the middle of the road, you get run over”
  • Press and Media

Sky News: “In the middle of the road, you get run over”

Rita Clifton discusses the M&S brand in relation to recent news events.

King takes the crown
  • Opinion

King takes the crown

  • Press and Media

Broadcast: Crunch Time for the X Factor brand

Manfred Abraham asks whether Cowell and co can woo back advertisers and undo the damage of a lacklustre 2015.

  • Press and Media

Retail Week: Retailers need to stop behaving like retailers

Rita Clifton comments on how retailers must innovate their image to remain relevant.

  • Press and Media

What will drive the leaders of the future?

Rita Clifton is interviewed as part of the Leadership Council’s The Future Leader report, a specially commissioned survey of attitudes to leaders and leadership.

Power to you, Vodafone
  • Opinion

Power to you, Vodafone

Grocery retail in the UK
  • Article

Grocery retail in the UK

October 2014

Branding in the Boardroom 2
  • Article

Branding in the Boardroom 2

March 2014

Branding in the Boardroom 1
  • Article

Branding in the Boardroom 1

October 2013

  • Press and Media

The making of a brand leader

Rita Clifton discusses political brand leaders as well as David Bowie and Waitrose in LBC’s paper review.

5 News: How will brand sponsors react to the FIFA corruption scandal?
  • Press and Media

5 News: How will brand sponsors react to the FIFA corruption scandal?

BrandCap’s Rupert Faircliff discussing the impact of the corruption scandal on FIFA’s relationship with its brand sponsors.

Sky News: The branding of politics
  • Press and Media

Sky News: The branding of politics

Rita Clifton discusses brand building political ads on Murnaghan.

  • Press and Media

The business of branding

Rita Clifton discusses brands and branding on the Clive Bull LBC Show – and offers some advice on key principles of branding for callers.

ITV: Humanising ‘Brand Miliband’
  • Press and Media

ITV: Humanising ‘Brand Miliband’

Rita Clifton discusses whether Ed Miliband managed to turn around his image at the 2014 Labour Party Conference on ITV’s Good Morning Britain.

Sky News: An analogue response in a digital age
  • Press and Media

Sky News: An analogue response in a digital age

Rita Clifton discusses the Thomas Cook brand in relation to recent news events.

ITV: Who owns Britain’s brands?
  • Press and Media

ITV: Who owns Britain’s brands?

“He who owns the brand, owns the wealth.” Rita Clifton discusses the ownership of British brands on ITV’s Tonight.

  • Press and Media

Retail Week: Can Tesco regain its dominance by emulating a Tory turnaround?

Rita Clifton discusses the ‘Margaret Thatcher’ of retailing.

BBC News: Tesco profits tumble
  • Press and Media

BBC News: Tesco profits tumble

As Tesco announces a sharp fall in profits, Rita Clifton discusses the brand’s woes and the state of a changing UK grocery retail market.

Bloomberg: Rebuilding brand Brazil
  • Press and Media

Bloomberg: Rebuilding brand Brazil

Rita Clifton discusses how Brazil can rebuild its brand following the 2014 World Cup.

  • Press and Media

BBC Two: How coffee shops beat the recession

Rita Clifton discusses the rise of the branded coffee shop.

  • Press and Media

Sky News: Will Ahrendts’ exit impact Burberry?

Rita Clifton’s shares her opinion.

  • Press and Media

Newsnight: The end of brands?

Rita Clifton debates a new book’s claim that a company’s brand is less important in the internet age.