Property markets across the globe are facing up to the prospect of significant, structural change.
These range from increasing government regulation, technological disruption including the rise of online estate agents and shifting wealth demographics and foreign investment. All the while underpinned by ever more volatile geopolitical and economic outlooks. Responding to these changes is proving tricky for many real estate businesses. However, there are opportunities in this market to better leverage brand to grow. In these uncertain times, renewing their brand strategy to focus on their customers is crucial – understanding how they’ve evolved, their customer journey and overlaying a brand-led customer service experience. Tactically, this can help shorten purchase cycles, support secure repeat purchase, drive differentiation and, ultimately, justify price premiums.
In our previous lives, we worked with a wide variety of clients in this sector including:
- Qatari Diar
- Value Retail