Suite dreams: three areas for change for luxury hospitality in 2024

Luxury hospitality is booming once again. In the UK, luxury hotels are seeing a steep rise in room rates, with occupancy rising to 69% in 2023 compared to 62% the previous year as demand stays strong and travel increases. From free gifts provided by leading fashion brands to getting a seat at the chef’s table, […]

Protected: Can a brand successfully leave its heritage behind and premiumise without losing its audience?

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Lean in to the Lipstick Effect as cost-of-living spikes 

Ever heard of the ‘lipstick effect’? Selling small luxuries during an economic crisis is entirely possible, even probable!

What the metaverse means for brands

Metaverse. It’s a word that’s taken on new resonance since Mark Zuckerberg announced plans to rebrand Facebook as Meta. While it seems like Zuckerberg is laying claim to what he positions as the “successor to the mobile internet”, there’s no denying that all businesses should take note. He describes it as “a set of virtual […]