The retail banking sector continues to face challenges that are deeply rooted in the consumer-financial services relation.
On the one hand, the uncompromising demand for trust and transparency; on the other, a clear desire for convenience, heightened by the development of digital platforms. 1 in 4 of all bank customers are “mobile-first” and with this set to increase, it begs the question as to the role of the physical bank branch. Loyalty is another big issue in this space – where financial services products are highly commoditised and the emergence of online comparison sites offers quick insight into cheaper options, making it increasingly difficult for brands to build a connection with customers. We help our clients utilise brand to help navigate these type of challenges and more, with a particular focus on presenting a compelling offer and shaping an outstanding customer experience.
In our previous lives, we worked with a wide variety of clients in this sector including:
- Citi Bank
- Citi Group
- Credit Suisse
- JP Morgan Fleming Asset Management
- Goldman Sachs
- Visa International