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  • Press and Media

Do some digging to find your company’s true purpose

Brands with strong ideals grew three times faster over a 10 year period than their competitors. Rita Clifton, in her recent Retail Week column takes a closer look at purpose

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It’s time to find the right business role models

Reputation can make or break retailers, so they should learn from Uber’s travails, writes Rita Clifton

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What today’s retail start-ups can teach classic direct sellers about social shopping and the over-55s

Are traditional direct commerce marketers doing enough to reach the ‘Grandoid’ demographic – the tech-savvy baby boomer?

BBC News – Women in business
  • Press and Media

BBC News – Women in business

Rita Clifton discusses being a woman in business and the role of female leadership for International Women’s Day.

Rita Clifton CBE in the new TV series Pop Up Start Up
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Rita Clifton CBE in the new TV series Pop Up Start Up

We’re delighted to announce Rita’s role as a Judge and expert mentor in the new TV series ‘Pop Up Start Up’, with Alibaba.com and CNBC.

Channel 5 News: Sir Philip Green
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Channel 5 News: Sir Philip Green

Rita Clifton CBE discusses the recent call for Sir Philip Green to lose his knighthood and the crucial next steps to repairing the damage done.

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Why brand has never been so important for large hoteliers

Manfred Abraham, on why the big chains need to think small. Coverage from Hotel Business magazine.

BBC News 24: “You’ve got to get out there and own and acknowledge the problem”
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BBC News 24: “You’ve got to get out there and own and acknowledge the problem”

Rita Clifton discusses how Samsung can claw back consumer trust after the halted production of Galaxy Note 7 phones due to danger issues.

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“They intrinsically understand what we need and want and deliver it with a minimum of fuss”

Praise from Kate Cox, CMO, 123 Reg, as featured in Marketing Blog

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The important role of brand in loyalty management

By our CEO Manfred Abraham, a Marriott Starwood case in point. Featured in Loyalty Management Magazine.

D&AD New Blood competition winner!
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D&AD New Blood competition winner!

We’re pleased to announce that we’ve chosen a winner to our D&AD New Blood competition for a placement at BrandCap.

BBC News: “Operating on the fringes of good taste”
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BBC News: “Operating on the fringes of good taste”

Rita Clifton discusses the Top Gear brand, following the recent filming of a stunt near the London Cenotaph War Memorial.

Sky News: Burberry – combining British tradition and digital modernity in one brand
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Sky News: Burberry – combining British tradition and digital modernity in one brand

Rita Clifton discusses Burberry’s ability to successfully engage with its customers.

5 News: Judge a campaign on its results
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5 News: Judge a campaign on its results

Rupert Faircliff discusses recent controversy around the Clean for the Queen campaign.

5 News: Learn the lessons of Lego
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5 News: Learn the lessons of Lego

Rita Clifton comments on Hornby’s latest results.

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Bloomberg Business: “If you want to show the world you’re cutting edge, you don’t wear a tie”

Manfred Abraham explains that a tie is a style choice, not a duty.

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WARC: Books to capture a branding expert’s mind

Manfred Abraham shares the books that have influenced him in WARC’s Admap magazine.

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Sky News: Return of the Milk Tray Man

Rita Clifton comments on the revival of a classic brand story.

Sky News: “What is legal is not necessarily ethical”
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Sky News: “What is legal is not necessarily ethical”

Rita Clifton discusses multi national companies paying taxes in the UK and the exit of Britain from the EU.

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Repairing the reputation of fundraising

On Fundraising.co.uk, Manfred Abraham discusses the lessons the third sector can learn from famous brands such as Burberry and Apple.

Sky News: “In the middle of the road, you get run over”
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Sky News: “In the middle of the road, you get run over”

Rita Clifton discusses the M&S brand in relation to recent news events.

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Broadcast: Crunch Time for the X Factor brand

Manfred Abraham asks whether Cowell and co can woo back advertisers and undo the damage of a lacklustre 2015.

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Retail Week: Retailers need to stop behaving like retailers

Rita Clifton comments on how retailers must innovate their image to remain relevant.

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What will drive the leaders of the future?

Rita Clifton is interviewed as part of the Leadership Council’s The Future Leader report, a specially commissioned survey of attitudes to leaders and leadership.

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The making of a brand leader

Rita Clifton discusses political brand leaders as well as David Bowie and Waitrose in LBC’s paper review.

5 News: How will brand sponsors react to the FIFA corruption scandal?
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5 News: How will brand sponsors react to the FIFA corruption scandal?

BrandCap’s Rupert Faircliff discussing the impact of the corruption scandal on FIFA’s relationship with its brand sponsors.

Sky News: The branding of politics
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Sky News: The branding of politics

Rita Clifton discusses brand building political ads on Murnaghan.

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The business of branding

Rita Clifton discusses brands and branding on the Clive Bull LBC Show – and offers some advice on key principles of branding for callers.

ITV: Humanising ‘Brand Miliband’
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ITV: Humanising ‘Brand Miliband’

Rita Clifton discusses whether Ed Miliband managed to turn around his image at the 2014 Labour Party Conference on ITV’s Good Morning Britain.

Sky News: An analogue response in a digital age
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Sky News: An analogue response in a digital age

Rita Clifton discusses the Thomas Cook brand in relation to recent news events.

ITV: Who owns Britain’s brands?
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ITV: Who owns Britain’s brands?

“He who owns the brand, owns the wealth.” Rita Clifton discusses the ownership of British brands on ITV’s Tonight.

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Retail Week: Can Tesco regain its dominance by emulating a Tory turnaround?

Rita Clifton discusses the ‘Margaret Thatcher’ of retailing.

BBC News: Tesco profits tumble
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BBC News: Tesco profits tumble

As Tesco announces a sharp fall in profits, Rita Clifton discusses the brand’s woes and the state of a changing UK grocery retail market.

Bloomberg: Rebuilding brand Brazil
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Bloomberg: Rebuilding brand Brazil

Rita Clifton discusses how Brazil can rebuild its brand following the 2014 World Cup.

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BBC Two: How coffee shops beat the recession

Rita Clifton discusses the rise of the branded coffee shop.

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Newsnight: The end of brands?

Rita Clifton debates a new book’s claim that a company’s brand is less important in the internet age.