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Growth Hacking: From the Basics to Scaling
  • Opinion

Growth Hacking: From the Basics to Scaling

Smart moves: Educator brands creating value through experience
  • Opinion

Smart moves: Educator brands creating value through experience

Brands are increasingly utilizing education to provide heightened experiences that connect with consumers on a deeper, more personal level. We took a look at a few brands that do it well.

A hollow Hollister experience
  • Opinion

A hollow Hollister experience

With change comes opportunity, yet brands are failing to capitalise on potential gain due to poor store experience.

The E5 Bakehouse Experience
  • Opinion

The E5 Bakehouse Experience

The rise of ethical investing
  • Opinion

The rise of ethical investing

The two year window of opportunity for startups
  • Opinion

The two year window of opportunity for startups

The battle for the customer: hotel vs OTAs
  • Opinion

The battle for the customer: hotel vs OTAs

50% of rooms are reserved online, but of that, only ¼ are made direct through the hotels website vs. ¾ coming through the OTAs. It’s an uphill struggle for hotel brands, but ‘experience’ can play a critical role.

Raising venture capital: the importance of branding
  • Opinion

Raising venture capital: the importance of branding

“You have 10 seconds. If you can’t look at a business and decide whether or not to stick a knife in it in 10 seconds, you won’t last long here.”

Simo interview
  • Opinion

Simo interview

Our client, Andrew Simmons, co-founder of Simo Collective, shares some the highs and lows of building a brand in the fickle world of women’s fashion.

Top tips for start ups
  • Opinion

Top tips for start ups

Fresh off the back of her involvement with CNBC’s new TV series, Pop Up Start Up, our co-founder, Rita Clifton, shares some insights into building a successful brand in the start up world

Modern Timelessness: Heritage brand storytelling in the modern age
  • Opinion

Modern Timelessness: Heritage brand storytelling in the modern age

Blake Kim, on lessons in how American heritage brands can best adapt their storytelling for the modern age.  

Who’s got legs? 11 start ups to watch
  • Opinion

Who’s got legs? 11 start ups to watch

How brand can help differentiate the leader in the CRISPR/Cas9 race
  • Opinion

How brand can help differentiate the leader in the CRISPR/Cas9 race

Vladan Martinovic explores the potential for biotech competitors to distinguish themselves.

Geeks doing good
  • Opinion

Geeks doing good

Paula Oliveira, on technology brands doing the right thing.

The robots need us: human creativity and tech
  • Opinion

The robots need us: human creativity and tech

Sophie Jurkiewicz argues that technology design requires tangible, human elements.

Social shopping for the over 55s
  • Opinion

Social shopping for the over 55s

Manfred Abraham on what established direct commerce can learn from direct retail start-ups.

Our top 10 in tech
  • Opinion

Our top 10 in tech

Does Big Beer have what it takes to get crafty?
  • Opinion

Does Big Beer have what it takes to get crafty?

Insights from an internship
  • Opinion

Insights from an internship

Hiba shares her observations from her time at BrandCap.

A Luxe Story
  • Opinion

A Luxe Story

Símo Collective’s pop up

Connecting with data
  • Opinion

Connecting with data

Our thoughts on the importance of design in instilling the habit of data-driven decision making into your business.

Taking it offline
  • Opinion

Taking it offline

Pressures on traditional brick-and-mortar retail are ever increasing and this year alone we’ve seen the likes of BHS, Austin Reed, Ben Sherman, MyLocal (Morrisons) and Brantano all suffer through failing to adapt to the changing market.

What retail brands can learn from the gaming industry
  • Opinion

What retail brands can learn from the gaming industry

Macy’s: <br>Transitions in American retail
  • Opinion

Macy’s:
Transitions in American retail

Macy’s recently announced that it will be closing 100 of its stores, or 12% of its store base, which was met with great fanfare and a 17% jump in its stock share. Why?

A closer look at Dyson’s first standalone high street venture
  • Opinion

A closer look at Dyson’s first standalone high street venture

Not just a pretty (inter)face
  • Opinion

Not just a pretty (inter)face

For an increasing number of services, we no longer interact directly with people; we engage with an interface.

Space between consulting firms and creative agencies is converging
  • Opinion

Space between consulting firms and creative agencies is converging

The portfolio conundrum: can hotels find the sweet spot to capture Millennials?
  • Opinion

The portfolio conundrum: can hotels find the sweet spot to capture Millennials?

Brexit: our two cents
  • Opinion

Brexit: our two cents

It seems that a life out of the European Union as we know it is coming to the island.

Aligning the stars for brand success
  • Opinion

Aligning the stars for brand success

BHS: A cautionary tale of too little, too late
  • Opinion

BHS: A cautionary tale of too little, too late

It’s been called a horror story, a tragedy and a scandal. Beyond the hyperbole, the sad fact is that the recent collapse of BHS is an all-too familiar tale of a once iconic brand that failed to move with the times and got left behind

Resilience Inc. Building an adaptive business
  • Opinion

Resilience Inc. Building an adaptive business

Putting brand at the heart of the omnichannel customer experience
  • Opinion

Putting brand at the heart of the omnichannel customer experience

‘Moving up a Gear’ – How brand can power Halfords’ cycling performance
  • Opinion

‘Moving up a Gear’ – How brand can power Halfords’ cycling performance

Charting the choppy waters of naming
  • Opinion

Charting the choppy waters of naming

Learning from Luxury <br>— Brand as Premium
  • Opinion

Learning from Luxury
— Brand as Premium

Video: The use of brand in the hospitality industry
  • Opinion

Video: The use of brand in the hospitality industry

Manfred Abraham, CEO, comments on how the industry is changing and suggests three steps to keep margins high.
June, 2016

How to convert fresh attention to action
  • Opinion

How to convert fresh attention to action

Millennial Magnets: Next generation employer branding
  • Opinion

Millennial Magnets: Next generation employer branding

Video: Three tips for securing investment
  • Opinion

Video: Three tips for securing investment

Ryan Arshad, Managing Director (US), shares his thoughts.

A dynamic retail landscape
  • Opinion

A dynamic retail landscape

Can Ryanair really become an experiential travel brand?
  • Opinion

Can Ryanair really become an experiential travel brand?

The winning formula in the shifting education sector
  • Opinion

The winning formula in the shifting education sector

Two sides, one coin
  • Opinion

Two sides, one coin

Unlocking the influence of brand in the B2B space
  • Opinion

Unlocking the influence of brand in the B2B space

Brand experience: Brewdog leads the pack
  • Opinion

Brand experience: Brewdog leads the pack

King takes the crown
  • Opinion

King takes the crown

Power to you, Vodafone
  • Opinion

Power to you, Vodafone

Grocery retail in the UK
  • Opinion

Grocery retail in the UK

October 2014

Branding in the Boardroom 2
  • Opinion

Branding in the Boardroom 2

March 2014

Branding in the Boardroom 1
  • Opinion

Branding in the Boardroom 1

October 2013