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Raising venture capital: the importance of branding
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Raising venture capital: the importance of branding

“You have 10 seconds. If you can’t look at a business and decide whether or not to stick a knife in it in 10 seconds, you won’t last long here.”

Modern Timelessness: Heritage brand storytelling in the modern age
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Modern Timelessness: Heritage brand storytelling in the modern age

Blake Kim, on lessons in how American heritage brands can best adapt their storytelling for the modern age.  

The robots need us: human creativity and tech
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The robots need us: human creativity and tech

Sophie Jurkiewicz argues that technology design requires tangible, human elements.

Taking it offline
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Taking it offline

Pressures on traditional brick-and-mortar retail are ever increasing and this year alone we’ve seen the likes of BHS, Austin Reed, Ben Sherman, MyLocal (Morrisons) and Brantano all suffer through failing to adapt to the changing market.

Macy’s: <br>Transitions in American retail
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Macy’s:
Transitions in American retail

Macy’s recently announced that it will be closing 100 of its stores, or 12% of its store base, which was met with great fanfare and a 17% jump in its stock share. Why?

Not just a pretty (inter)face
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Not just a pretty (inter)face

For an increasing number of services, we no longer interact directly with people; we engage with an interface.

Space between consulting firms and creative agencies is converging
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Space between consulting firms and creative agencies is converging

The portfolio conundrum: can hotels find the sweet spot to capture Millennials?
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The portfolio conundrum: can hotels find the sweet spot to capture Millennials?

BHS: A cautionary tale of too little, too late
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BHS: A cautionary tale of too little, too late

It’s been called a horror story, a tragedy and a scandal. Beyond the hyperbole, the sad fact is that the recent collapse of BHS is an all-too familiar tale of a once iconic brand that failed to move with the times and got left behind

Resilience Inc. Building an adaptive business
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Resilience Inc. Building an adaptive business

Putting brand at the heart of the omnichannel customer experience
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Putting brand at the heart of the omnichannel customer experience

Learning from Luxury <br>— Brand as Premium
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Learning from Luxury
— Brand as Premium

Millennial Magnets: Next generation employer branding
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Millennial Magnets: Next generation employer branding

A dynamic retail landscape
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A dynamic retail landscape

The winning formula in the shifting education sector
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The winning formula in the shifting education sector

Unlocking the influence of brand in the B2B space
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Unlocking the influence of brand in the B2B space

Grocery retail in the UK
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Grocery retail in the UK

October 2014

Branding in the Boardroom 2
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Branding in the Boardroom 2

March 2014

Branding in the Boardroom 1
  • Article

Branding in the Boardroom 1

October 2013