Brand thinking for better business performance

BrandCap is a next generation business consultancy blending commercial acumen with creative, entrepreneurial brand thinking to improve the performance of organisations everywhere.

Our approach is pragmatic. Believing that a brand is a powerful asset (not a silver bullet) we help clients to use theirs in a targeted way to improve business performance long-term. We work closely with the right people – from the CEO, board and executive team right through to the frontline teams – to get results. Our clients span all sectors and come in all shapes and sizes, from global corporations to independent startups. But they’re all looking for the same thing: to improve business performance in a smart, sustainable way.

Zeroing in to make an impact

Every business, even within the same sector, is different.

Some clients come to us with a clear brief; others are tackling a particular challenge and need our help to diagnose what needs to be done.

Our bullseye model helps us to diagnose where brand thinking will make the biggest impact. We adapt it to suit the sector or business we’re working in. Here’s an example for an apparel retail business:


Enterprise is the bedrock of our growing business

We always have a few exciting entrepreneurial businesses on our books and encourage our people to devote time and energy to supporting them. Depending on where they are in the growth journey, we might clarify their strategy, prepare them for market and investment or coach them in using brand thinking to accelerate their growth.

This work doesn’t just benefit the client’s business, it gives our people a real appreciation for the tough reality of doing business today and it’s pretty rewarding when we see the time we’ve invested pay off. Larger clients are also stimulated by the innovative mindset of our start-up clients so we like to connect them with each other.

Inspired by our Palm Spring-style London offices we call this initiative Palm&Co.

See our Palm&Co partnerships ›


A unique working style: genuine partners

We care about our clients’ success and the people we work with. Our aim is always to build long-term and highly successful strategic partnerships.

In our experience partnerships thrive when there’s a natural connection. We put teams together based on an understanding of each client’s needs, blending our peoples’ talents, experience and personalities together for maximum effect.