About us

Using brand to drive business performance

BrandCap is a next generation business consultancy combining commercial acumen with creative, entrepreneurial brand thinking to improve the performance of organisations. Read more 

Thinking / News

Connecting with data

In order to intellectually stimulate, data must resonate with audiences. Our minds don’t retain independent data, they recall stories. Read more 

People / Culture

Blending commerciality with creative thinking

BrandCap is a diverse, multi-national and multi-skilled team. Backgrounds include strategy consulting, finance, customer experience, culture change, design, digital innovation, market research and insight. Read more 

Recent Work

Lane Crawford Shaping a strategic direction

Iconic Asian retailer Lane Crawford came to BrandCap with a simple question – “where can our brand take us?” Read more