About us

Using brand to drive business performance

BrandCap is a next generation business consultancy combining commercial acumen with creative, entrepreneurial brand thinking to improve the performance of organisations. Read more 


Rita Clifton CBE in the new TV series Pop Up Start Up

We’re delighted to announce Rita’s role as a Judge and expert mentor in the new TV series ‘Pop Up Start Up’, with Alibaba.com and CNBC. Read more 

People / Culture

Blending commerciality with creative thinking

BrandCap is a diverse, multi-national and multi-skilled team. Backgrounds include strategy consulting, finance, customer experience, culture change, design, digital innovation, market research and insight. Read more 

Recent Work

Lane Crawford Shaping a strategic direction

Iconic Asian retailer Lane Crawford came to BrandCap with a simple question – “where can our brand take us?” Read more