Discounter rise and @Tesco suffering confirmed by latest Kantar Worldpanel data, as @Aldi set to overtake @Waitrose t.co/hd1ISJhh38

 

big-q

Does your company use brand to reduce cost and drive revenue in your business?

Is brand an element of every decision your board makes?

Do your stakeholders find your brand more compelling than your competitors’?

YES | NO